Eowyn C

Chief Executive Officer

Trust Wallet

Feb 2022 - Feb 2026 (4 years 1 month)

Trust Wallet is the one-stop shop for many new crypto adopters. It’s the most downloaded crypto mobile wallet (230M+) and most inclusive multi-chain wallet. Over the 4 years, I’ve had the privilege of working alongside an exceptional team and a global community that deeply believes in self-custody. Together, we built a stronger foundation and achieved meaningful progress: - Our user base grew more than fivefold: from 40 million to 230 million users. 🫂 - We transformed an annual loss of $10 million into nearly $90 million in revenue a year, with high double-digit percentage of profit margin. 📈 - Our mobile active user market share increased from 15% to south of 30%. - We launched 6 utilities outlined in the first phase in the TWT Lite pa

Head of Central Marketing and Growth, Global VP

Binance

Jan 2021 - Feb 2022 (1 year 2 months)

I led the central marketing team including user acquisition, user lifecycle, and brand and community for the Binance ecosystem. I influence the marketing strategy for 10+ product lines within the Binance ecosystem. Results in 6 months: - Team generated 45% of the total new users non-organically with 1-2 months of payback period. - Doubled SEO and ASO market share to 60%+ for organic user acquisition compared with top 10 major peers. - Doubled to 10M+ total community members and achieved #1 Fintech community globally. - Achieved 300+ global ambassadors (Our dear Binance Angels!) as community pillars. - Doubled top mainstream media positive coverage on leadership profile and the company, including Forbes, Bloomberg, etc. Team management

Global Growth Marketing, Sr. Director

Binance

Feb 2020 - Jan 2021 (1 year)

I managed and built teams for central marketing functions, including Performance Marketing, Community Marketing, Events, Affiliate, brand ambassador (Angel) program, and others.

Director, Country Management

Binance

Mar 2019 - Feb 2020 (1 year)

I supported the CMO and managed 10+ local markets for their 0 to 1 growth process of the users, community, and market share. - highly ROI efficient with 1-3 people on the ground that achieved 50% market share growth rate against major local and global competitors for 10-15 language regions. - 2-3X community size

Special Assistant to Co-founder & CMO

Binance

Aug 2018 - Jan 2021 (2 years 6 months)

Helped the CMO and cofounder with all sorts of strategic and management projects and decisions. - I was the mouthpiece for her facing all international communications and management. - be her sounding board and supported her on key executive and management decisions. - be her eyes and ears and hands in pushing through key projects.

A-round Investor

Commonwealth Joe Coffee Roasters

Aug 2018 - Jan 2021 (2 years 6 months)

Helped the CMO and cofounder with all sorts of strategic and management projects and decisions. - I was the mouthpiece for her facing all international communications and management. - be her sounding board and supported her on key executive and management decisions. - be her eyes and ears and hands in pushing through key projects.

T

Special Contributor

Tsinghua Business Review Chineseequivalent of Harvard Business Review

Jan 2018 - Jan 2019 (1 year 1 month)

Lead Launcher of Northern California (GM-equivalent)

OFO

May 2017 - Feb 2018 (10 months)

Built a launching team, managed public and partnership relations, developed and executed operations and growth market entry strategy in the early stage. Specifically: - Hired and managed the initial ofo US launching team for the NorCal region and nationally - Managed lobbyists and governmental relations with Bay Area city mayors, councils, managers; represented ofo in policy comment in national and regional industry conferences - Successfully negotiated the partnership with Mountain View Chamber of Commerce, planned and executed the first private launch in Bay Area within 2 weeks - Contributed to the business development and led the negotiation of ofo’s corporate partnership I am very grateful for the opportunity to work for a company and

Senior Consultant

Oliver Wyman

Dec 2016 - May 2017 (6 months)

• Developed the program management structure, tasks and deliverable timelines for regulatory and strategic model risk management initiatives for a global top tier bank • Drafted policies and procedures on attestation framework for a top tier global bank

Management Consultant

Oliver Wyman

Jul 2015 - Nov 2016 (1 year 5 months)

• Identified improvement areas and provided solutions on Dodd Frank Swap Dealer Derivatives regulatory requirements for a top tier global bank • Developed models and prepared board presentations on Risk Appetite Statement metrics for a top tier global bank • Built the Loss Given Default model and prepared documentations under Fed requirements for a top tier US bank • Performed analysis on Resolution and Recovery Planning for Payment, Clearing and Settlement for a top tier global bank • Developed and updated analytic and reporting tools in SQL and Excel VBA for promotion strategy analytics for a top tier US pharmaceutical and retail company • Built operational tools in SQL for a top tier US retail corporation to improve efficiency in invent

C

Co-Founder

CollegeNationsInc former Zaamma

Jan 2013 - Jan 2014 (1 year 1 month)

• The firm raised $100,000 seed funding in initial funding to launch an online education academic project intended to help U.S. universities to better evaluate Chinese applicants • Launched a venture in helping incoming graduate students from China to the US to find rent. Created website that attracted over 5,000 views in two days, received over 10 costumer requests in the first week. • Launched CollegeNation platform for U.S. universities to better attract applicants. Researched for over 150 universities and established potential collaboration

Summer Consultant

Oliver Wyman

Jun 2012 - Aug 2012 (3 months)

• Will return to the New York Office for full time position in Jul 2015 • Collaborated with the clients from a retail corporation of $520M in market cap and built two operational tools in SQL to help clients reduce costs by over $500,000 • Upgraded operational tool in SQL to recommend clients’ stores to drop unprofitable items that will save over $1M

Summer Analyst

BNP Paribas

Aug 2011

• Assisted full-time deal teams in PowerPoint pitchbooks for a Chinese insurance company with $16 billion in market cap • Contributed to developing the equity story for the client by conducting industry research and completing company due diligence through industry statistic yearbooks, public market information, and companies’ financial statements • Refined and finalized the Chinese-to-English and English-to-Chinese translations for the pitchbooks

V

CBDB Research Fellow

Vice Provost Peter Bol Institute for Quantitative Social Science Harvard University

Apr 2011 - Jan 2013 (1 year 10 months)

CBDB aims at applying computational methods in historical analysis. • Analyzed over 5,000 precise geographical information to train computer programs to detect information from digitized resources • Inspected and modified errors of geographical, numerical, and nominal information in existing database (of 120,000 figures)

Co-Founder & Director of the Winter Program

PEER Experience Exchange Rostrum

Dec 2009 - Dec 2011 (2 years 1 month)

- Led and selected 24 selected Harvard and Peking University participants out of 156 interested candidates - Fundraised $10,000 and convinced 12 out of 15 East Asian-focused Harvard professors to serve as on the advisory board

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