Rachel Yin
About
Detail
Head of APAC Marketing
Singapore
Résumé
Jobs
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Head of APAC MarketingMendixJan 2026 - Current (8 months)APAC Head of Field Marketing- APAC Regional Marketing ManagerMendixJan 2021 - Dec 2025 (5 years)APAC Regional Marketing Manager at Mendix - a Siemens business
- Regional Marketing Manager - Team LeadRohde SchwarzSep 2015 - Jan 2021 (5 years 5 months)Team lead of Asia Marketing and Communications: Plan and drive integrated marketing programs for pipeline growth in APAC region, key markets include China, Korea, India, Southeast Asia. Strategize and drive NPI (new product introduction)/ G2M (go to market) marketing campaign programs with field marketing and digital marketing; manage various external agencies to ensure ROI/KPIs are met. Strategize with regional sales organizations and channels to refine marketing activities according to sales growth needs; manage the solution marketing budget for APAC region. Oversee operations of corporate branding and communication activities in Singapore.
- Senior Marketing ExecutiveRohde SchwarzSep 2014 - Sep 2015 (1 year 1 month)Spearheaded the digital marketing initiative via key technology landing pages creation and improved corporate digital channels to increase online presence. Executed and managed marketing content/collateral production, for both standard product content (e.g. brochure, poster, datasheet) and premium content (factsheet, handbook) used for lead generation.
- Solution Sales SpecialistRohde SchwarzAug 2012 - Sep 2014 (2 years 2 months)Drove strong customer engagement and retention in the APAC region. Demonstrated close collaboration with local and regional sales, partners, distributors via project tender success and solution deployment. Prepared for periodic market reports and participated in sales reviews to share insights and seek support & resources to build the business.
- Product Marketing EngineerRockwell AutomationJan 2009 - Jun 2009 (6 months)Internship - Supported global product manager on product line sales forecast reporting and new product marketing collateral production.
Education
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- A LevelTemasek Junior CollegeJan 2008 - Jan 2010 (2 years 1 month)
- International Exchange Program, ElectricalUniversity of MiamiJan 2008 - Jan 2009 (1 year 1 month)
- Bachelor of Engineering - BE, Electrical and Electronics EngineeringNanyang Technological University SingaporeJan 2006 - Jan 2010 (4 years 1 month)Singapore Ministry of Education Scholar