Jefté Claro

Chief of Staff

DIVE Studios

Feb 2024 - Current (2 years 8 months)

Strategic partner to the CEO at a leading global K-pop media and entertainment company with 65M+ monthly viewers. Responsible for supporting executive decision-making across finance, investor relations, operations, and business development, while ensuring alignment across the company’s leadership teams.
• Support the CEO in financial strategy, including budgeting, forecasting, and board reporting, as well as oversight of revenue operations and profitability analysis for major brand partnerships.
• Lead Investor Relations initiatives, preparing materials for potential partners, M&A opportunities, and strategic growth discussions with external stakeholders.
• Oversee Revenue Operations, optimizing the company’s commercial funne

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Founder

Lights By

May 2021 - Current (5 years 5 months)

Chief of Staff

THE/STUDIO

Dec 2022 - Feb 2024 (1 year 3 months)

Worked alongside the CEO of a global tech-enabled custom manufacturing platform, leading operations and strategic initiatives across Sales, Customer Success, Design, and Product.
• Acted as the CEO’s right hand, translating high-level priorities into operational execution and keeping teams aligned on goals.
• Led the Operations team, optimizing internal processes and systems including HubSpot CRM and Genesys Cloud for customer interactions.
• Built and managed data infrastructure to support strategic decision-making and improve visibility across departments.
• Conducted in-depth market analysis, ICP research, and customer interviews to inform growth strategies. Show less

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Operations Manager

TMG Records LLC

Dec 2020 - Dec 2022 (2 years 1 month)

• Led marketing strategy, artist development, and release operations for a boutique record label focused on Latin and urban genres.
• Managed Music release campaigns from end to end, coordinating across executive leadership, PR agencies, digital marketing, and influencer teams.
• Built and executed digital strategies across Spotify, Apple Music, and other platforms, ensuring strong positioning and visibility.
• Oversaw A&R activities, aligning releases with the label’s creative and strategic vision.
• Analyzed performance using tools like Chartmetric and Songstats to guide decision-making and report impact. Highlights:
• Developed a release strategy that landed a single on the Billboard Latin Digital Sales Chart for

Product Analyst

Globo

Dec 2020 - Dec 2021 (1 year 1 month)

• Developed and implemented innovative features for digital products, focusing on strategy and macro-design;
• Managed and monitored the performance of the digital portfolio, including analysis of audience engagement metrics, advertising revenue, and subscription revenue;
• Prepared data intelligence reports to support strategic decisions by the board of directors. Highlights:
• Led the integration of "Web Stories" into G1, Ge, and Gshow portals, enhancing user experience and digital storytelling;
• Successfully implemented "Dropz" on Gshow, marking the platform's foray into short video content and expanding audience reach;
• Implemented D2C Conversion Components for native advertising, optimizing the monetization o

Business Operations Lead

VTEX

Jan 2020 - Dec 2020 (1 year)

Held multiple roles across Finance and Customer Experience at Latin America’s leading e-commerce software company, supporting global expansion and operational scale as VTEX prepared for its IPO.
• Managed Salesforce implementation for the global Customer Success team, aligning business needs with system architecture.
• Designed and launched CX dashboards in Power BI for centralized tracking of key performance indicators.
• Created and rolled out the company’s first CX Playbook, integrating insights from leaders and best practices to scale operations and improve service quality. Show less

Corporate Finance Analyst

VTEX

Aug 2018 - Feb 2020 (1 year 7 months)

• Structured the Consolidation and M&A team, standardizing financial reports across 8 countries and 4 business units
• Led post-acquisition integration efforts for 4 national and international startups
• Established the Investor Relations department, supporting capital raises and reporting to investors like Softbank and Gávea
• Conducted Purchase Price Allocation (PPA) analyses during acquisitions under tight deadlines
• Supported the annual audit and led the documentation of R&D initiatives under Brazil’s "Lei do Bem" to secure tax incentives Show less

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Financial Analyst

Jan 2018 - Aug 2018 (8 months)

• Supported the Financial and Commercial Manager in implementing an ERP system at the main shopping unit, consolidating financial data and preparing reports for investors.
• Analyzed the financial performance of tenants and provided support in negotiations, addressing financial and contractual matters. Highlights:
• The implementation of the ERP resulted in more efficient billing management and reduced delinquency from 65% to 28%.

Internship Trainee

Americanas S.A.

Jan 2017 - Dec 2017 (1 year)

As a Trainee at Lojas Americanas, I progressed to the role of Commercial Manager at the largest store in northern Rio de Janeiro. In this capacity, I led a team of 19 individuals and reported directly to the Store General Manager and District Manager. My core responsibilities encompassed: - Devising and implementing robust sales strategies for the biggest Lojas Americanas store in northern Rio de Janeiro. - Ensuring exceptional customer service and efficiently handling any troubleshooting issues. - Overseeing administrative tasks and managing the cash closing procedures for the unit. Show less

Institutional Scientific Initiation Scholarship Program

Universidade Federal Fluminense

Aug 2014 - Sep 2015 (1 year 2 months)

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Jefté Claro

About

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Behavioral traits