s
satwiksharmab81
About
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Dynamic copywriter with over 3.5 years of experience in brand communication and consumer-centric content creation. Proven ability to enhance user enga
Noida, Uttar Pradesh, India
Résumé
Jobs
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Senior Marketing Associate - Content Strategy & Creative DirectionPhysics WallahSep 2023 - Current (2 years 9 months)• Managed multi-channel content strategies, building and validating content for large-scale campaigns, which resulted in a 15-22% increase in user engagement rates. • Collaborated with cross-functional teams to ensure brand voice consistency across all platforms, enhancing clarity and effectiveness of communication. • Directed A/B testing initiatives that improved campaign conversion efficiency by 12-18%, optimizing messaging and execution practices.- VCopywriter & Campaign Communication SpecialistVibrill HospitalityDec 2022 - Aug 2023 (9 months)• Conceptualized and executed brand storytelling across digital channels, improving campaign engagement performance by 14-19% through targeted messaging. • Strengthened brand tone consistency in customer-facing communication, which contributed to enhanced customer interaction and recall metrics. • Collaborated with design and marketing teams to align visual and written content, ensuring clarity and cohesion in campaign execution.
- ACopywriter Intern - Digital CommunicationAAFT OnlineApr 2022 - Oct 2022 (7 months)• Assisted in creating and refining digital content aligned with brand objectives, contributing to improved audience engagement and clarity. • Supported senior writers in executing content workflows, gaining hands-on experience in content management and campaign lifecycle planning. • Developed foundational skills in audience psychology and brand messaging consistency, enhancing overall content quality.
Education
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- ABachelor of Journalism & Mass Communication in Social Media StrategyAsian Academy of Film & Television
- ADiploma in Digital MediaAsian Academy of Film & Television
Projects (professional or personal)
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- PW Skills WebsiteAug 2023 - Dec 2023 (5 months)• Managed the content structure for the PW Skills website, ensuring alignment with brand tone and voice, which enhanced user engagement by 30%. • Developed and implemented content hierarchies and navigation strategies, resulting in a 25% increase in user comprehension and content discovery. • Collaborated with cross-functional teams to create reusable content frameworks, improving content deployment efficiency by 40% across the platform.