Anthony Baiza

Regional Head

Gardenia Bakeries Philippines Inc

Oct 2023 - Aug 2025 (1 year 11 months)

• Responsible for Gardenia Bakeries Philippines Inc. (bread) and Gardenia Trading and Distribution Corporation (trading products) operations for the entire area. • Support the company’s drive of expanding distribution for both territorial downlines and territorial distributors. • Develop, implement and evaluate business plans in alignment with regional objectives through expansion of routes per area, per district and per route for both direct and distributor routes. • Conduct trade checks regularly and evaluate each sales personnel on regular outlet service and other merchandising functions. • Pricing, merchandising, product displays and competitor’s activities through back checking, individual trade check, and route-riding every week. • Re

E

Branch Manager

Enerlife Philippines Incorporated

Feb 2023 - Oct 2023 (9 months)

• Responsible in the overall branch operations to achieve sales target • Plan, monitor and lead sales personnel in achieving targets • Manage trade spending assigned territory • Develop, implement and evaluate business plans in alignment with regional and national objectives. • Prepare, recommend and review work plans and provide input in volume forecasting process • Manage returns, BO and pull-out in accordance with the set strategies and guidelines

District Sales Manager

ARC Refreshments Corporation

Aug 2021 - May 2023 (1 year 10 months)

A

District Sales Manager

ARC Refreshment Corporation

Aug 2021 - Feb 2023 (1 year 7 months)

• Supervises and directs the daily activities of the Territory Development Salesman, direct route sales team, Bulk Delivery System (BDS) and dealers/distributors assigned. • Trains the salesman, helper of the direct route, BDS and Distributor. • Conducts daily supervision of the route sales team, BDS and Distributor during check out and check in time. • Regularly monitor the assets productivity such as truck, cooler, deals, concessions and other marketing tools in the trade. • Regularly checks all the types of outlets and salesman’ s daily activities related to distribution sales • Pricing, merchandising, product displays and competitor’s activities through back checking, individual trade check, and route-riding every week. • Monitor daily

G

Regional Supervisor

GO EXPRESS INC

Jun 2019 - Sep 2020 (1 year 4 months)

• Supervise corporate retail stores both express and travel including agents from Iligan, Pagadian, Ozamiz and Dipolog area. • Conducts marketing strategies for both travel and express including agents. • Ensure that all express transactions including Fedex will be delivered on the given lead time. • Handle sales generating activities in the entire area, coverage for both corporate stores and for both express and travel agents. • Monitoring on daily sales reports based on the target given. • Manages the operations for both travel and express stores including manpower assignments.

B

Store Supervisor

Bounty Agro Venture Inc

Jun 2017 - Mar 2018 (10 months)

• Supervise and manage day-to-day rotisserie operations. • Overall, in charge of outlet opening activities. • Monitor and submit weekly forecast. • Monitor and submit daily sales of the stores. • Monitor and submit daily sales collection. • Monitor and submit Actual Manpower • Monitor and request payment to Finance all expenses of the assigned stores. • Supervise and monitor the cleanliness and proper food sanitation of the stores. • Supervise and monitor the activities and performance of outlet crew. • Conducts inventory and monitoring of stocks and supplies of the outlet/stores. • Coordinate with Human Resource and Manpower Providers regarding crew work schedules

B

Sr. Store Specialist

Bounty Agro Venture Inc

Dec 2015 - May 2017 (1 year 6 months)

• Supervise and manage day-to-day rotisserie operations. • Overall, in charge of outlet opening activities. • Monitor and submit weekly forecast. • Monitor and submit daily sales of the stores. • Monitor and submit daily sales collection. • Monitor and submit Actual Manpower • Monitor and request payment to Finance all expenses of the assigned stores. • Supervise and monitor the cleanliness and proper food sanitation of the stores. • Supervise and monitor the activities and performance of outlet crew. • Conducts inventory and monitoring of stocks and supplies of the outlet/stores. • Coordinate with Human Resource and Manpower Providers regarding crew work schedules

B

Sales Supervisor

Bounty Agro Venture Inc

Sep 2013 - Nov 2015 (2 years 3 months)

• Supervise and monitor reservation of order for supermarkets and territorial distributors. • Monitors account for the actual sales volume versus target sales volume. • Negotiate prospect live buyers. • Monitoring of allocations for territorial distributors based on their committed volume. • Proper allocation of dressing volume per segment such as live, distributors and supermarket. • Conducts regular store check and meeting with the supermarket buyers.

B

Sales Specialist

Bounty Agro Venture Inc

Mar 2012 - Sep 2013 (1 year 7 months)

• Monitor reservation of orders for supermarkets and territorial distributors. • Schedules and monitors product deliveries from Dressing Plant to Supermarkets. • Monitors account for the actual sales volume versus target sales volume. • Monitors product weight loss during delivery and recommend if it be charged to trucker or not. • Provides price updates and assures alignment to Suggested Retail Price (SRP). • Monitoring sales, market price and promotional activities of competitors. • Monitor stock and manpower deployment and training of merchandisers. • Ensure compliance with merchandisers by selling and merchandising protocols. • Conducts regular store check and visit and prepare visitation reports. • Negotiate for shelf space and enhance

C

Telemarketer

Citi Bank

Jun 2011 - Dec 2011 (7 months)

Offer personal loans to credit card holders. Recruit new applicants for credit cards.

A

Basketball Coach

Assumption Montessori School

Jun 2007 - Mar 2014 (6 years 10 months)

Basketball Coach

S

Basketball Coach

Sacred Heart of Jesus Montessori School

Jun 2004 - Mar 2007 (2 years 10 months)

Basketball Coach

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