Baha Turaev

Head of Marketing

NDA

Jun 2026 - Current (4 months)

Global Head of Performance Marketing

EMCD

Oct 2025 - Jun 2026 (9 months)

Building global performance marketing system for top-7 crypto mining pool worldwide.
• Managing paid acquisition across Meta, Google, In-App, Telegram, DSPs — 30+ countries
• Built attribution stack from scratch: AppsFlyer + Keitaro + Power BI
• Hiring and managing international team of media buyers across all key channels
• Ownership of full acquisition funnel: traffic → install → activation → CAC

CIS&CEE Growth Regional Manager

Binance

Apr 2025 - Oct 2025 (7 months)

• Designed and executed multiple marketing campaigns across CIS/CEE markets within the first 5 months, consistently delivering positive ROI.
• Performed in-depth competitor benchmarking and market penetration analysis; translated insights into actionable marketing strategies tailored for local conditions.
• Oversaw product localization initiatives, ensuring seamless adaptation of new product launches and global campaigns to local markets.
• Managed CRM activations and lifecycle campaigns (retention chains, engagement mechanics) aimed at improving LTV, reducing churn, and increasing user retention.

Growth and Marketing Consultant

Self Employed

Sep 2024 - Apr 2025 (8 months)

Head of Marketing and Development

FONBET

Oct 2022 - Aug 2024 (1 year 11 months)

• Developed and implemented a comprehensive marketing strategy, increasing revenue by 30% through the launch of new brands and expansion into four markets, ensuring full localization and regulatory compliance.
• Reduced marketing costs by 40% by introducing advanced ROI analytics tools and optimizing media buying strategies, leveraging data-driven insights for resource allocation.
• Built and led a high-performing marketing team of 30 employees, delegating responsibilities across CRM, Affiliate, Media Buying, Product and Creative teams, fostering a culture of rapid execution and adaptability.
• Launched iGaming products in four new geographic regions, aligning product offerings with the decentralized nature of Web3 and adheri

Country Manager and Marketing Lead

Parimatch

Jul 2020 - Sep 2022 (2 years 3 months)

• Increased active user base by 123% within three months by implementing a localized communication strategy and optimizing traffic sources across various channels, including content creation and commercial video production.
• Tripled retention rate for new customers through the development and execution of targeted CRM and promotional campaigns, significantly reducing churn and increasing customer engagement.
• Led the successful launch of sportsbook and casino products in 5 geos, achieving a positive ROI within two years, managing full-cycle product development and marketing execution.
• Managed a cross-functional team of 22 professionals, ensuring seamless coordination of marketing activities and efficient campaign executio

Head Of Digital Marketing

McCann Worldgroup

Jun 2019 - Jun 2020 (1 year 1 month)

• Organized a full brand launch cycle: participation in a tender, development of agency credentials, preparation of a marketing and creative strategy, commercial offer and media planning, implementation, preparation of post buy reports.
• Worked with Digital tools. Contextual/targeted advertising, DSP, influencers, automatic funnels in Telegram, etc.
• Increased media reach by 60% for global brands like Coca-Cola and Jacobs by executing data-driven digital marketing campaigns that reached millions of target customers.
• Generated 5,000+ qualified leads for an international real estate developer, contributing to the sale of 30% of available units within the first three days of launch.
• Executed brand awareness campaigns

B

Co-Founder

Bison Media Holding

May 2018 - May 2019 (1 year 1 month)

• Achieved company profitability within six months, driving 20% month-over-month revenue growth by optimizing sales and marketing processes and introducing marketing automation tools.
• Increased sales by 70% through the restructuring of the sales department and implementation of streamlined processes, reducing client attrition by 30%.
• Developed strategic partnerships with key stakeholders, managing client relationships and driving growth in competitive, high-pressure environments.
• Executed 8 high-impact marketing campaigns, delivering significant business results across healthcare and real estate sectors, including high client satisfaction and brand recognition.

M

Social Media Manager

Malva Tour

Jan 2017 - May 2018 (1 year 5 months)

• Developed and executed SMM strategy across Facebook, Instagram, and VK, increasing audience engagement by 40% and driving more inbound leads.
• Launched and optimized ad campaigns in Facebook Ads and Yandex.Direct, reducing cost per lead by 25%.
• Managed targeted advertising for seasonal tours, achieving up to 60% group bookings directly from online traffic.
• Audited and revamped the content plan; regular posts, contests, and UGC campaigns grew the follower base by 35% within 6 months.
• Implemented traffic source analytics (Google Analytics, Yandex.Metrica) and built reporting systems to track ROI by channel.

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Baha Turaev

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