Matt Hurn
About
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VP, Growth Marketing
Orinda, California, United States
Résumé
Jobs
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VP, Growth MarketingBetterHelpAug 2025 - Current (1 year 2 months)- Senior Director Of MarketingTuroFeb 2021 - Nov 2024 (3 years 10 months)
- Director Of MarketingTuroMay 2019 - Feb 2021 (1 year 10 months)Founded in 2009 and headquartered in San Francisco, Turo is a car sharing marketplace where travelers can rent any car they want, wherever they want it, from a vibrant community of local car owners. Travelers choose from a totally unique selection of nearby cars, while car owners earn extra money and help fuel their adventures.
A pioneer of the sharing economy and travel industry, Turo is a safe, supportive community where the car you rent is part of a story, not a fleet. Whether it’s an F-150 truck to help out on moving day, a Tesla for a luxurious weekend away, or a classic VW bus for a picture-perfect road trip, travelers rent the car and own the adventure. - Director of Product MarketingDoctor On DemandMay 2017 - May 2019 (2 years 1 month)
- Sr. Manager, Mobile Payments/Digital Wallet MarketingPayPalOct 2012 - Feb 2017 (4 years 5 months)
- Sr. Manager, Funding Mix MarketingPayPalMay 2012 - Oct 2012 (6 months)
- Senior CRM ManagerGap IncJul 2011 - May 2012 (11 months)• Developed strategy and oversaw loyalty program for the largest specialty‐clothing retailer in the US: Old Navy.
• Responsible for all customer retention activities for the Old Navy Card/PLCC platform.
• Translated overall business objectives into actionable plans for the department.
• Managed marketing campaigns end-to-end – 14 annual campaigns involving complex segmentation and offer testing.
• Led change in customer lifecycle to drive long‐term loyalty and increase in spend. - CRM Marketing ManagerGap IncDec 2008 - Jul 2011 (2 years 8 months)• Managed credit card/PLCC portfolio – focusing on loyalty and retention, increased customer retention.
• Developed strategic and revamped customer contact strategy for both email and direct mail communications – resulting in higher frequency of contact, complex segmentation structures and better response.
• Increased customer email database size 250% through online and retail acquisition plans.
• Realized the need for, and led the international CRM strategy including growing the email file and customer communication plan.
• Oversaw circulation and creative development for all email campaigns (roughly 12 campaigns per month, each with various segments).
• Developed custom modeling to deliver higher incrementality in - Corporate Marketing ManagerBeazer HomesDec 2005 - Nov 2008 (3 years)• Led the strategy and development of national B2C marketing campaigns – conducted in 31 markets and accounted for roughly 50% of company sales.
• Managed the centralization process of all email communications through third‐party vendor – which resulted in a 200% increase in delivery rate and 300% increase in click‐through rate.
• Optimized interactive media mix to decrease CPL, CPC and CPA.
• Developed best‐in‐class loyalty program targeted to B2B customers.
• Realized the need for, and led the development of a target profile marketing system to give transparency into our actual buyer vs. prospect profile.
• Established annual calendar for all marketing communications activities – both online and offline.
• - Sales and MarketingBlack DeckerJan 2003 - Jan 2005 (2 years 1 month)
- Marketing AnalystBlack DeckerMay 2002 - Aug 2002 (4 months)Summer Internship - Identified potential business opportunities through competitive and financial analysis.
Education
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- BS, MarketingMessiah University