Azaria Vega

Azaria Vega

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Creative Director & Creative Strategist
Buenos Aires, Argentina

Contact Azaria regarding: 
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Full-time jobs
Starting at USD2k/month
Flexible work
Starting at USD20/hour

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Résumé


Jobs verified_user 15% verified
  • Rappi
    Latam Creative Strategist public Remote experience
    Rappi
    Dec 2025 - Current (11 months)
    Lead creative strategy, concept development and project managment for paid growth campaigns across Latin America, connecting creative decisions with business priorities, audience insights and performance goals. Design AI powered creative production systems that scale static and video asset output, reduce manual effort and accelerate experimentation. Developed the creative operating model supporting 2.5K+ performance assets per month, improving execution speed, CRO and cross-market consistency. Lead cross-functional creative initiatives from planning to execution, coordinating priorities, timelines, resources and stakeholders across Marketing, Design, Media and Product. Manage regional creative roadmaps and establish experimentation framewor
  • Rappi
    Growth Creative Director verified_user Verified experience public Remote experience
    Rappi
    Jun 2023 - Nov 2025 (2 years 6 months)
    Led creative strategy and execution for Brand Marketing, Reputation and Own Media initiatives across Latin America, aligning creative vision with business objectives and regional brand positioning. Built and led a multidisciplinary creative team of 8+ professionals, establishing scalable processes and mentoring talent across the region. Developed insight-driven campaigns that strengthened brand perception and increased regional brand affinity by 10+ points, while supporting acquisition, engagement and retention. Introduced AI-powered workflows combining generative AI, automation and creative tools to accelerate ideation, production and experimentation at scale. Partnered with Marketing, Product, Research and Business teams to turn customer
  • Rappi
    UX Writer & Copywriter public Remote experience
    Rappi
    Dec 2020 - Apr 2023 (2 years 5 months)
    Led lifecycle communication strategy and high-performing messaging across paid media channels, contributing to the production of 16K+ creative assets annually through scalable content systems. Built end-to-end customer journeys across onboarding, activation, engagement and reactivation, balancing user needs with business and growth objectives. Developed communication frameworks and messaging strategies to support acquisition, engagement and retention across the customer lifecycle. Used experimentation, A/B testing and behavioral insights to optimize content, improve conversion performance and inform creative decisions. Partnered closely with CRM, Paid Media and Product teams to translate user insights into scalable, high-impact experiences.
  • Independiente  Freelance
    Freelance Copywriter & Editor
    Independiente Freelance
    Jun 2018 - Jun 2023 (5 years 1 month)
    Developed editorial and marketing content for international brands including HBO and ESPN, creating multilingual copy across digital, editorial and social channels. Managed multiple client relationships simultaneously, delivering projects independently from briefing through final delivery while consistently meeting deadlines. Edited and localized high-volume content, ensuring clarity, consistency and linguistic quality across international publications and marketing materials.
  • N
    Bilingual Copywriter
    NUEVE TI
    Feb 2018 - Dec 2020 (2 years 11 months)
    Developed integrated marketing campaigns and conversion-focused messaging for U.S. brands across consumer, healthcare, lifestyle and home improvement industries. Selected clients: Carla Busso, Wanderlust, Epic, Ocean Doors & Windows, Iroha. Crafted brand voices and omnichannel content strategies across paid media, social, websites, email marketing and digital campaigns. Collaborated with designers, account managers and clients to translate marketing objectives into high-converting creative concepts. Produced English and Spanish campaigns for the U.S. market, adapting messaging to diverse audiences while maintaining brand consistency.
  • A
    Artistic Swimming Coach
    Jan 2017 - Jan 2023 (6 years 1 month)
  • Independiente  Freelance
    Freelance Copy Editor
    Independiente Freelance
    May 2013 - Dec 2022 (9 years 8 months)
    Proofread and edited academic, literary, and journalistic content, ensuring
    clarity and consistency while maintaining the author’s voice and intent.
Education verified_user 0% verified
  • University of Buenos Aires
    Master's Degree in Latin American Theatre and Film Studies
    University of Buenos Aires
    Jan 2018 - Mar 2024 (6 years 3 months)
  • F
    International Proofreader
    Fundación Litterae
    Jan 2017 - Dec 2019 (3 years)
  • Fina
    Synchronised Swimming Judge
    Fina
    May 2013 - Current (13 years 6 months)
  • Universidad de Costa Rica UCR
    Degree in Spanish Philology, Linguistics and Literature
    Universidad de Costa Rica UCR
    Jan 2009 - Dec 2016 (8 years)
Projects (professional or personal) verified_user 0% verified
  • Rappi
    https://www.behance.net/gallery/182007917/Para-donde-vas-si-hay-futbol
    Rappi
    Dec 2020 - May 2023 (2 years 6 months)
Awards verified_user 0% verified
  • YouTube
    Bronze, YouTube Works Awards
    YouTube
    Jun 2023 - Jun 2024 (1 year 1 month)
    Campaings that Move the Word
  • Rappi
    Bronze YouTube Works Awards 2024
    Rappi
    May 2023 - Nov 2025 (2 years 7 months)
  • C
    Participation Nado Sincronizado
    C.C. Canaima
    Jan 2011
    Participación como atleta y jurado
  • CAMEX
    Bronce Medal, Artistic Swimming
    CAMEX
    Jan 2010
  • L
    Honorable mention, poetry
    Letra Joven
    Dec 2008
  • L
    Second place, short story
    Letra Joven
    Dec 2008
  • CAMEX
    Gold Medal, Artistic Swimming
    CAMEX
    Jan 2008