Axel Lessio

Staff/Lead Product Designer

Self-Employed

Jul 2025 - Current (10 months)

(NDA). Led rapid reframing and redesign of a deliberately complex logistics workflow through an AI-powered automation product, aligning stakeholders and shipping production changes that eliminated 10+ hours of manual work per employee/month and generated $200K+ in annual savings. Dentsply Sirona. Brought in as a Staff-level consultant to break cross-team silos and inject startup-paced design into a complex cloud medical platform used by 500K+ dentists. I redesigned an interactive dental chart and restructured information architecture to surface clinically relevant data and accelerate real clinical jobs-to-be-done. Drippr. Founding designer for an AI-native B2B SaaS, shaping 0→1 product direction, UX and system architecture while working in

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Senior Product Designer

Beekeeper.io

Feb 2023 - Jun 2025 (2 years 5 months)

Shaped the Events feature to solve frontline communication gaps (from invitation to RSVP and reminders) by designing core UX patterns and admin workflows. Within two months of launch, 600+ events were created and 25% of customers adopted the feature, demonstrating product-market fit and improved engagement. Owned end-to-end discovery and design of an HR suite that boosted user engagement. Typical 30-day window metrics: 33k onboarding workflows, 10.2k PTO requests, 70k payslips sent, 3.7k health and safety automations. Conducted 15 customer interviews and internal strategy workshop that refocused the company on HR as a core domain, shaping product strategy and contributing to a $1.1B acquisition deal. Initially as a hands-on Head of UX, I le

Product Design Lead

Sniffspot

Nov 2020 - Feb 2023 (2 years 4 months)

Developed the design function from the ground up, establishing processes, rituals and an efficient Figma design system with 50+ components. Led and coached 2 external designers. Designed and interpreted A/B tests with hypotheses based on qualitative and quantitative research, resulting in 41% more guests, 64% more hosts, and 82% fewer refunds. Ran user interviews, usability testing and surveys to shape a user-driven roadmap for web and app experiences, contributing to 300% YoY revenue growth for two years. Improved cross-functional collaboration through team building workshops and asynchronous processes using Notion, Miro and Figma, resulting in notably faster design and development cycles.

Senior Product Designer

Self-Employed

Mar 2019 - Mar 2021 (2 years 1 month)

TravelPerk. Led the redesign of roles & permissions, influencing stakeholders to move away from overly complex custom permissions, conducting 12 admin interviews to surface real access needs, and collaborating with engineers to ensure feasible UX/UI. Result: 90%+ customer adoption of a system that remains in use five years later. Couchbase. Transformed SMB onboarding from two weeks of expert-led setup to a 10-minute self-serve flow by leading 0→1 UX/UI design of Couchbase Capella within a small, fast-moving product team, owning the design system and partnering deeply with engineers to simplify complex database infrastructure. Dataquest. Drove a 12% lift in user stickiness and 17% improvement in first-week engagement for thousands of Dataque

Founding Product Designer

Waggl

Mar 2016 - Mar 2019 (3 years 1 month)

Shaped UX vision and design culture as the first design hire, establishing early product foundations and contributing to acquisition by Perceptyx. Enhanced the platform user experience by optimizing the survey creation and participation flows, which resulted in survey completion rates above industry benchmarks for most clients. Enhanced reporting dashboards by implementing interactive data visualization tools, providing actionable insights to managers and significantly reducing report generation time. Facilitated workshops and user testing to align stakeholders and refine UX direction, promoting a customer-centric approach and defining ICP for scalable listening (10+ stakeholders and board directors aligned).

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