Awaish Ahmed

Managed a diverse portfolio of over 40 educational categories for both Online and Offline channels, including Gate, MBA, UPSC, IELTS, and Vidyapeeth. Spearheaded the implementation of Offline Conversion Import (OCI), resulting in a monthly budget saving of over ₹10 Lakh and significant campaign optimization. Served as the central OCI expert for the entire organization, ensuring data accuracy for campaign optimization across Meta and Google platforms. Achieved exceptional results, including managing the high-stakes PW Vidyapeeth NSAT and SAT campaigns with a budget exceeding ₹5 Crore. Currently managing 5 key educational categories (IIT JAM, ACCA, CS, UGC NET, & Commerce), with all categories consistently achieving an ROAS of over 10x. Hands-on experience with Google and Meta Ads platforms, specifically leveraging OCI for superior performance. Designed and implemented high-impact strategies focused on bridging the gap between offline conversions and online ad platforms for enhanced targeting and bidding. Expertise in media planning, campaign optimization, and advanced audience segmentation using proprietary OCI data. Strong analytical and reporting skills, currently developing the PW Skills automation pipeline for Offline Conversion Import and Dashboard reporting. Proven ability to manage large advertising budgets and scale campaigns efficiently within the EdTech sector. Delivered customized media plans and regular performance reports, driving actionable insights for continuous improvement through OCI data.