Avani Lubri
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Marketing Executive | Brand Strategist | Ex Ogilvy | Ex Publicis Groupe | MSc Bayes Business School
England, United Kingdom
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Résumé
Jobs
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Marketing ExecutiveNebula ConsultingOct 2025 - Current (11 months)- Marketing ExecutiveGlobal Dental CollectiveFeb 2025 - May 2025 (4 months)Orchestrated major community event launch with integrated marketing across social platforms, driving 40% engagement boost. Created compelling pre-launch content with videography team that secured premium sponsors. Designed impactful brand materials including high level decks contributing to 25% Instagram and 38% LinkedIn growth. Continuously refined strategy using performance analytics to maximize campaign ROI.
- Marketing ExecutiveReLuxrySep 2024 - Jan 2025 (5 months)Spearheaded business & creative strategy for pre-loved luxury bag startup through market analysis and trend identification, driving 35% revenue growth in first two months. Managed content across four social platforms, achieving 40% organic reach increase through strategic engagement tactics. Regularly optimized Shopify website UX/UI for enhanced product discovery and seamless cross-platform conversion.
- Marketing ExecutivePublicis GroupeFeb 2024 - Jul 2024 (6 months)Led end-to-end real estate launches for Mahindra Lifespaces, including Vista Mumbai (₹800 crore sell-out in 3 days) and Codename Crown Pune. Orchestrated strategic OOH campaigns across key locations, crafted impactful print ads for Times of India and Hindustan Times, and developed radio content enhancing market presence. Executed multi-platform digital strategy across Google, Meta and Spotify, with detailed performance analysis for 4-5 projects monthly. Developed competitor benchmarking framework driving client strategy recommendations. Managed ORM for multiple brands with established processes and quick turnaround times. Directed celebrity influencer campaigns targeting specific audience segments based on granular market analysis.
- Brand Solutions StrategistSchbangJun 2023 - Feb 2024 (9 months)Brands worked on - L'Oréal (NYX cosmetics, Redken, Matrix & Biolage), KinderJoy , Cordelia Cruises, ICA Pidilite. Spearheaded Kinder Joy x Mattel collaboration with strategic vision and comprehensive FMCG market analysis, delivering high-impact OOH and digital campaigns. Successfully launched Redken in the Indian market through integrated media strategy across all funnels, salon partnerships, and prominent OOH billboards. Directed creative shoots with celebrity Shanaya Kapoor. Transformed ICA Pidilite's multi-platform social presence with data-driven strategy across Instagram, Facebook, LinkedIn and YouTube. Elevated NYX Cosmetics' digital footprint through strategic influencer partnerships and coordinated festive campaigns, driving e-comm
- Strategy and Planning InternOgilvyDec 2022 - Feb 2023 (3 months)Conducted comprehensive battery industry analysis and target audience research that directly contributed to securing the Eveready account. Analyzed Amazon's TVC campaigns and sales data to uncover actionable marketing insights. Led primary research with 100+ Gen Z consumers for FastTrack smartwatches, generating insights that shaped product development and advertising strategy with seamless client approval. Delivered competitive intelligence on global smartwatch brands (Apple, Samsung, Noise, Google) that informed FastTrack's product roadmap.
- Social Media & Account ExecutiveIntent GlobalJul 2021 - Sep 2022 (1 year 3 months)Coordinated with influencers to create branded content, increasing product visibility by 30%. Managed paid ads budget of 20,000 per month with a conversion rate of 10%. Developed and executed a comprehensive outreach plan to engage prospective clients, resulting in 5 new client acquisitions within 2 months, contributing to the revenue growth of the agency. Designed visually appealing presentations and creatives that aligned with the brand's aesthetic and tone, resulting in a significant increase in click-through rates and impressions. Monitored social media analytics to optimize performance and adjust the strategy accordingly. Developed a comprehensive content strategy that increased engagement on social media sites by 40%, resulting in
Education
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- MSc in Marketing Strategy & InnovationBayes Business SchoolSep 2024 - Sep 2025 (1 year 1 month)
- Bachelors of Design, Fashion CommunicationSchool of Fashion TechnologyJan 2019 - Jan 2023 (4 years 1 month)
- High School Diploma, Design and Applied ArtsSymbiosis College of Arts CommerceJan 2017 - Jan 2019 (2 years 1 month)