A

Augusto Alejandro Lozano Hernandez

About

Detail

Director de Projectos de Marketing Digital
Mexico
Contact Augusto regarding: 
work
Full-time jobs
Starting at MXN60k/month ~USD3.24k/month
Flexible work
Starting at MXN400/hour ~USD21.6/hour
person_search
Finding candidates
connect_without_contact
Finding mentors
Finding co-founders
groups
Networking

Timeline

work
Job
school
Education

Résumé

Jobs verified_user 0% verified
  • HÉLICE PERFORMANCE MARKETING
    Marketing Account Director
    HÉLICE PERFORMANCE MARKETING
    Aug 2022 - Apr 2024 (1 year 9 months)
    End-to-end management and implementation of digital projects for clients in different industries such as Automotive, Beauty, CPG, Finance and IT. Involving specific marketing disciplines such Digital Media, SEO and Ecommerce. Achievements: Attracted, signed and retained 6 new clients from September 2022 to date; Increased organic impressions by x9 and clicks by x4in Q4'23 vs Q3'22 for main client; Increased Google Ads conversion rate by +21% in Google Ads for Beauty client.
  • HEARTLAND FOOD PRODUCTS GROUP
    Marketing Splenda Brand Manager
    HEARTLAND FOOD PRODUCTS GROUP
    Aug 2021 - Aug 2022 (1 year 1 month)
    Marketing for the Splenda brand in Mexico, developing its holistic strategy, and specific executions such as Digital Marketing, PR, SEO and Packaging, which is driven by Market Research, Ecommerce Strategy and Budget Management. Also in charge of launching new sizes, bonus packs and categories under the Splenda umbrella brand. Achievements: Won share in 2021 vs PY by +0.9p.p., outperforming biggest competitor; Launched Splenda Creamers Cups in Mexico, expanding brand's portfolio through new categories; Launched new website for the whole LATAM region; Increased ROAS in E-commerce platforms by +1 in 2022.
  • M
    Jr. Brand Manager
    Marketing LATAM Fisher-Price
    Jun 2018 - Jul 2019 (1 year 2 months)
    Responsible of Fisher-Price sub-brand Thomas & Friends across Latin America, developing its marketing strategy and executions, as well as volume planning, pricing and sell out; Also in charge of placing content in Movie Theaters and Digital Channels. Achievements: Simplified portfolio selection for main markets in Latin America to strengthen most relevant segments; Reshaped content distribution strategy, expanding to digital channels; Doubled the number of views in YouTube in 2019 vs PY with no paid media.
  • Marketing
    Assistant Brand Manager
    Marketing
    Mar 2016 - Jun 2018 (2 years 4 months)
    Marketing strategy, execution and portfolio selection of licensed Properties in the action figures category for Mexico, such as Jurassic World, DC Comics, Halo, Minecraft and Sesame Street. Achievements: Critical experience managing DC Comics action figures portfolio in key year (2017); Jurassic World product launch and marketing executions in Mexico during the first half of 2018, that led to reach +10 p.p. of sell-through vs goal at the end of the year; Developed Jurassic World product video ads, recognized by YouTube Ads Leaderboard.
    ADDITIONAL EXPERIENCE
  • Kantar Worldpanel
    Market Research Consultant
    Kantar Worldpanel
    Nov 2014 - Mar 2016 (1 year 5 months)
  • Nielsen
    Market Research Intern
    Nielsen
    Jan 2014 - Jun 2014 (6 months)
  • Mattel
    Sr. Associate Digital Marketing
    Mattel
    Jul 2019 - Current (7 years 4 months)
  • Fiat Chrysler Automobiles
    Marketing B2B Intern
    Fiat Chrysler Automobiles
    Oct 2012 - Oct 2013 (1 year 1 month)
Education verified_user 0% verified
  • Universidad Panamericana
    Bachelor of Science in Marketing
    Universidad Panamericana
    Aug 2010 - May 2014 (3 years 10 months)
  • G
    Exchange year
    Gymnasium Kronwerk
    Aug 2007 - May 2008 (10 months)