Ather Waseem AI & MARKETING | BUSINESS DEVELOPMENT | GROWTH HACKER

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Fractional CMO

The Abdulla Holding

Dec 2025 - Current (11 months)

Personal brand building of ex pro footballer of UAE national team.Streamlining 10 companies under holding group.Strategy, direction and way forward of multi brand holding groupTeam building and leading towards identity creation

Director Marketing

MOR Financial Services

Jun 2025 - Sep 2025 (4 months)

One of the oldest private lending firms of the US in hard money lending industry.Boost overall marketing with branding uplift and quality lead generation.Heavily Al and productivity based tools usage with focus towards automation and efficiency.Al based marketing and business development analytics dashboard creation.

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Director Business Development

Pak Suzuki

Mar 2025 - Current (1 year 8 months)

Digital Media alignment for theme and consolidated marketing message across mediums.Streamlined sales and outbound activities in order to boost sales and after sales activites.Aligning Suzuki used car strategy for better and wider reach.Working on Business Score Card upgrade and maintenance.

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Founder

Ateliv Agency

Sep 2024 - Current (2 years 2 months)

Directed comprehensive marketing strategies, ensuring alignment with client objectives.Streamlined agency operations by optimizing workflows, resource allocation, and team collaboration.Spearheaded business development efforts, successfully acquiring high-profile clients across various industries, contributing to multiple business models.

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Marketing Head Of Department

Azco Real Estate Brokers LLC

Aug 2023 - Jul 2024 (1 year)

Leading the strategy, vision, roadmap, and execution, and serve as overall marketing head for 3+ entities under AZCO brand name.Tasked to build a team to handle the fast pace real estate buying and selling of UAE.Building foundations for all the divisions of the brand.Performed lead generation with 50%+ qualification rate and 3-5% conversion rate.Worked on nurturing the recycled leads into qualification.

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Marketing Head Of Department

Winston Group

Sep 2022 - Current (4 years 2 months)

Leading the strategy, vision, roadmap, and execution, and serve as overall marketing head for 10+ brands. Some are mentioned-UK- ZAM Facilities Management is a top headliner company in security industry providing variety of services including guarding, cctv, k9 handling, etc.UK- Beverly Motors is one of the leading luxury car rentals in UK providing services to celebrities, parties, weddings, shoots, proms, etc.UK- HR.UK is known for providing top notch accounting & financial services

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Marketing Manager

H&S Real Estate

Jul 2021 - Sep 2022 (1 year 3 months)

Performed overall marketing audit of the brand and implemented practices to improve the results while developing comprehensive marketing plans with execution strategies.Managed multiple websites of various real estate projects around the GCC all while optimizing them for better SEO results.Managed many social media pages and accounts of various real estate projects across GCC.Improved CPC and Leads generated on the ad campaigns with substantial increase in sales.Managed KPI and reporting of the marketing team to senior management.

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Senior Marketing Manager

Al Sadat Marketing

Feb 2020 - Jun 2021 (1 year 5 months)

Alligned all the brand activities and channels promotions under one strategic brand positioning.Pushed the brand to cross the limits on social media and achieve high organic growth.Introduced hashtag campaign which they still use - #apnabanaye which translated into Al Sadat Marketing makes you a part of our family and cares for you as our own for all your real estate and marketing needs.Made TVC and Jingle for #apnabanaye campaign.

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Founder & CEO

Protein Factor

May 2016 - Current (10 years 6 months)

Founded the brand and led the complete process from concept creation, to branding, advertising, sales, management, and overall operations, analyzed and reported on campaign performance across the platform.Developed and created a quarterly and yearly digital marketing plan for branding and product awareness in the targeted audience.Manage and update website content, optimize for better SEO and traffic, effectively convert traffic to sales and achieved breakeven within 1.5 years and revenues up to 20million per annum.Collaborated within Corporate, Retail, and other fitness Gyms/clubs; Analyzed and partnered with another team to accelerate sales pipeline, providing accurate and timely information about leads generated.

Assistant Manager Brand

Ptcl

Feb 2012 - Jan 2016 (4 years)

Strategized and aligned all operations to ensure an end to end campaign execution from brief to release, seamless communication and coordination with creative and media agencies, also oversaw all customer-facing digital communication channels.Executed large-scale events such as Sales Conference, Retailers Seminar, sponsorships, etc., worked in rotation from branding to media, activation to research and operations, also coordinated online marketing campaigns on all social and digital media platforms.

Ather Waseem

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Ather Waseem

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