ashwin irappa

ashwin irappa

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Chief Product Officer | Ex-Grab, Foodpanda, Delivery Hero, Zalora | Product Advisor | Angel Investor l Singapore PR
Singapore

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Jobs verified_user 0% verified
  • Cata
    Chief Product Officer
    Cata
    Nov 2024 - Current (1 year 9 months)
    At CATA, I lead across product, design, AI, and scaling the business globally A big part of my focus is also driving AI adoption end-to-end: from integrating agentic AI models into core product experiences, to accelerating workflows like POS integrations, loyalty automation, and customer engagement. I’m also working on embedding AI into our internal product and design processes to move faster from concept to launch, while ensuring scalability for our partners. Cata is a comprehensive white-label SaaS platform that enables restaurants and retail businesses to launch branded mobile apps with enterprise-level features in days, not months. The company democratizes access to digital capabilities previously available only to global giants like
  • Grab
    Head of Product (VP Level), Business & Core Transaction Platform and Grab for business
    Grab
    Jul 2023 - Oct 2024 (1 year 4 months)
    Accountable for overseeing merchant-facing products and strategic initiatives spanning Mobility, Food, Mart, Grab Express, and Fintech sectors. Spearheading the management of the core transaction platform supporting all Grab verticals. Directing a distinct business line, Grab for Business, focused on scaling products tailored to corporate clientele. Developing cutting-edge Gen AI-first products aimed at enhancing efficiency and reducing operational costs.
  • Flash Coffee
    Advisor - Product & Engineering
    Flash Coffee
    Jan 2021 - Jun 2023 (2 years 6 months)
    Advising South East Asia’s fastest-growing tech-enabled coffee chain build a scalable, product, design & engineering team in the region.
  • Delivery Hero
    Senior Director of Product, Design & Analytics
    Delivery Hero
    Jan 2020 - Jan 2023 (3 years 1 month)
    As the founder of Foodpanda's Singapore Tech Hub, I lead product strategy, go-to-market plans, and KPIs to drive regional growth. At Delivery Hero, I also incubated and spearheaded fintech initiatives, managing P&L and a team of 70 to expand operations. Currently, I oversee a team of 140 across Product, Design, and Analytics, managing three product tribes: New Business, Growth & Marketing, and Merchant Portfolio. Key Achievements: -Boosted customer retention by 25% through AI-driven personalization and loyalty programs. -Scaled active users to 10M+ MAU, achieving 35% YoY growth. -Redesigned the Foodpanda app, enhancing user experience and engagement. -Grew GMV by 40% to $2B in 2 years through product enhancements and category expansions. -
  • Delivery Hero
    Director of Product, Engineering, Design & Analytics
    Delivery Hero
    Nov 2018 - Jan 2020 (1 year 3 months)
    Independently founded Foodpanda's technology hub in Singapore, managing the recruitment of 140 professionals across product, design, data, and engineering. Spearheaded growth initiatives in partnership with C-level executives from Delivery Hero and Foodpanda. Implemented product and engineering processes and delivery methods to support scalable growth. Developed KPIs and metrics for each squad/tribe, ensuring alignment with business objectives and overall profit and loss. Effectively navigated the complex organizational structure by transitioning responsibilities from the Berlin team to Singapore.
  • Zalora Group
    Associate Director - Enterprise Products
    Zalora Group
    Jan 2017 - Oct 2018 (1 year 10 months)
    Global Fashion Group (GFG) is the leading online fashion and lifestyle destination in emerging markets, connecting millions of consumers to the best fashion brands across LATAM, CIS, Southeast Asia, Middle East, India, and ANZ. Operating through well-known e-commerce platforms like Zalora (Southeast Asia), Lamoda (CIS), Dafiti (LATAM), THE ICONIC (Australia & New Zealand), Namshi (Middle East), and Jabong (India, formerly part of the portfolio),
  • Zalora Group
    Lead Product Manager
    Zalora Group
    Jun 2014 - Jan 2017 (2 years 8 months)
  • Volt Information Sciences
    Senior Product Manager
    Volt Information Sciences
    Apr 2012 - Jan 2014 (1 year 10 months)
  • INSZoom
    Product Manager
    INSZoom
    Sep 2011 - Apr 2012 (8 months)
  • IBM
    Product Consultant
    IBM
    Aug 2009 - Sep 2011 (2 years 2 months)
  • EE
    Application maintenance developer
    EE
    Sep 2006 - Jul 2009 (2 years 11 months)
Education verified_user 0% verified
  • Visvesvaraya Technological University
    Bachelor's degree, Electronics and computer science Engineering
    Visvesvaraya Technological University
    Aug 2002 - Dec 2009 (7 years 5 months)