Ashutosh Kumar
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Bihar, India
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Résumé
Jobs
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Gtm Specialist (Salesforce Administrator & Developer)PlivoFeb 2023 - Jun 2026 (3 years 5 months)• Administered marketing automation and CRM systems end to end, including Marketo, HubSpot, and Salesforce workflows, campaigns, users, data hygiene, validation rules, duplicate rules, alerts, reports, dashboards, and production support.
• Led an enterprise marketing automation and CRM migration from a legacy lead model to a contact-based model; mapped, merged, and cleansed approximately 300,000 records with zero downtime and zero data loss using validation and automated integrity checks.
• Redesigned lead scoring, routing, qualification, and marketing-to-sales handoffs, improving lead-to-opportunity conversion by approximately 25% through scalable automation in Marketo, HubSpot, Salesforce Flow, n8n, and Zapier.
• Built mark- Senior Consultant / Platform DeveloperJoVEDec 2021 - Jan 2023 (1 year 2 months)• Designed automated prospect, customer, and renewal lifecycle workflows across marketing automation and CRM platforms, supporting stage management, lead routing, reporting accuracy, and cross-functional handoffs.
• Developed a custom REST API integration between Salesforce and a PHP-based customer database with bidirectional synchronization; also integrated JIRA and Slack for ticket and record notifications.
• Re-architected the Salesforce data model and automated routing while preserving campaign reporting and attribution; owned requirements, testing, UAT, deployment, adoption, and change management. - Functional Analyst / Crm ConfiguratorIQVIAMar 2020 - Dec 2021 (1 year 10 months)• Configured and supported a global Salesforce-based healthcare CRM, including enhancements, Git/DTK deployments, security, release support, and production operations within SLAs.
• Served as primary stakeholder contact, managed escalations, prepared BRD, SRS, and FRD documents, and executed end-to-end testing using JIRA, Confluence, and Excel. - Salesforce Consultant (Admin & Developer)Wipro LimitedNov 2017 - Mar 2020 (2 years 5 months)• Delivered Salesforce administration and development across access and security, troubleshooting, reports, dashboards, workflows, validation rules, page layouts, Visualforce, Apex, SOQL/SOSL, and custom objects.
• Supported REST/SOAP API integrations between Salesforce, on-premise applications, and third-party systems; documented configurations and tracked production issues through resolution.
Education
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- B.Tech, Computer Science & EngineeringBIT SindriJan 2013 - Jan 2017 (4 years 1 month)
- SSalesforce Administrator, Advanced Administrator, Platform Developer I, Sales Cloud Consultant, Service Cloud ConsultantNov 2017 - Current (9 years)
Projects (professional or personal)
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- Automated Lead Qualification & NurturingPlivoJul 2023 - Jun 2026 (3 years)Built an automated pipeline across Marketo, Salesforce, Apollo, Zapier, Claude, HubSpot, and Slack for enrichment, fit scoring, lead routing, BDR alerts, and nurture-sequence handoff.
- Lead-to-Contact Migration & Data CleanupPlivoFeb 2023 - Jun 2026 (3 years 5 months)Designed and executed consolidation of duplicate lead records into unified contacts, cleansing approximately 300,000 records with zero downtime and zero data loss.
- Lifecycle Automation & AttributionJoVEDec 2021 - Jan 2023 (1 year 2 months)Automated lifecycle-based opportunity record types, routing, role-specific fields, and prior-stage controls to support clean handoffs, reporting consistency, and attribution.
- Cross-System Data Sync ResolutionIQVIAMar 2020 - Dec 2021 (1 year 10 months)Diagnosed and resolved a critical MDM/CLM/OCE synchronization failure within 24 hours, restoring downstream data flow for global field teams.