A

Ashley Jernigan

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Marketing Analytics | RevOps | Growth Marketing
McKinney, Texas, United States
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Résumé

Jobs verified_user 0% verified
  • TimelyCare
    Marketing Systems & Analytics
    TimelyCare
    May 2026 - Current (6 months)
  • Instinct Science
    RevOps | Hubspot Admin
    Instinct Science
    Aug 2025 - Mar 2026 (8 months)
    - Owned end-to-end HubSpot and Marketing  automation strategy, including tech stack administration, data integration, and workflow optimization.
    - Built revenue models and campaign forecasting frameworks to optimize ROAS, reduce CAC, and support GTM planning.
    - Partner with Sales, Marketing, Product, and CX to deliver aligned, lifecycle-driven customer experiences.
  • PayJunction
    Marketing Operations Manager
    PayJunction
    May 2024 - Aug 2025 (1 year 4 months)
    - Designed and executed multi-channel demand generation programs that contributed to YOY growth in marketing-led recurring revenue.
    - Led data quality and attribution cleanup efforts, improving lead-to-opportunity tracking accuracy and enabling more reliable pipeline reporting.
    - Rebuilt audience segmentation and campaign targeting to improve lead quality and reduce wasted spend across paid and outbound channels.
    - Managed marketing automation infrastructure and cross-system data integrity between HubSpot and CRM platforms.
  • Procore Technologies
    Senior Marketing Operations Manager, Fintech
    Procore Technologies
    Nov 2022 - Feb 2024 (1 year 4 months)
    - Owned the administration and strategy planning for all marketing technologies, ensuring seamless integrations and scalability of all software.
    - Architected a comprehensive inbound lead-handling process, lead scoring, and campaign attribution tracking.
    - Co-administered CRM with Sales Operations, enriched marketing database, ensured compliance, and expanded segmentation capabilities.
    - Built data pipeline and campaign attribution tracking for reporting and dashboards providing key insights to executive leadership.
  • Cyara
    Marketing Operations Manager
    Cyara
    Jan 2022 - Oct 2022 (10 months)
    - Owned and optimized marketing automation tech stack.
    - Designed and implemented an inbound lead routing and qualification system for a global sales team.
    - Spearheaded strategy and rollout of ABM and paid media processes.
  • DriveCentric
    Director of Marketing
    DriveCentric
    Jan 2021 - Jan 2022 (1 year 1 month)
    - Increase lead generation by planning, creating and optimizing digital content campaigns.
    - Lead implementation of Hubspot CRM, sales enablement, and marketing automation tools.
    - Build content and inbound processes to establish brand awareness through thought leadership and educational content.
  • Elead CRM
    Marketing & Sales Operations Manager
    Elead CRM
    Jan 2016 - Dec 2020 (5 years)
    • Strengthened brand awareness and increase lead generation by planning, creating and optimizing digital campaigns
    • Spearhead the rollout of HubSpot CRM, sales and marketing automation tools
    • Oversaw content and communication efforts to ensure quality customer experiences across all channels
  • Granbury Solutions
    Director of Marketing
    Granbury Solutions
    Jun 2013 - Oct 2016 (3 years 5 months)
    • Oversaw marketing strategy and execution for a portfolio of hospitality and retail software brands
    • Aligned marketing goals and team KPI's to meet aggressive growth targets for each division
    • Optimized content marketing, paid digital and tradeshow efforts
    • Built, scaled and mentored a team of content marketers and creatives
  • Comark Direct
    Marketing Director
    Comark Direct
    Oct 2011 - May 2013 (1 year 8 months)
    • Repositioned products and elevated brand narrative for a printing company transitioning to a communications agency
    • Developed an inbound marketing strategy and created ongoing nurturing campaigns to generate leads
    • Oversaw tradeshow and events strategy, calendar and logistics to ensure high ROI from regional and major tradeshow event attendance
  • PrintPlacecom
    Affiliate & Marketing Coordinator
    PrintPlacecom
    Sep 2007 - May 2011 (3 years 9 months)
    • Created and designed digital marketing strategies for a B2B / B2C e-commerce printing company
    • Produced effective digital campaigns for online, affiliate, and direct mail marketing
    • Monitored and analyzed social media and pay-per-click performance
  • CiHost
    Global Account Executive
    CiHost
    Feb 2005 - Aug 2007 (2 years 7 months)
    • Guided clients through the sales and product selection process for a dedicated web hosting and data services provider
    • Generated new sales leads and opportunities via email, cold calls and web forum interaction
    • Optimized relationships with existing client accounts to capture upsell opportunities and build loyalty
Education verified_user 0% verified
  • The University of Texas at Arlington
    Bachelor's degree, Journalism
    The University of Texas at Arlington
Projects (professional or personal) verified_user 0% verified