María Alejandra Salamanca Carranza

María Alejandra Salamanca Carranza  new_releases

About

Detail

Marketing Analyst
Colombia
Contact María regarding: 
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Full-time jobs
Starting at COP3.2M/month ~USD1k/month
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Timeline

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Résumé

Jobs verified_user 0% verified
  • Serempre
    Marketing Analyst
    Serempre
    Aug 2021 - Aug 2022 (1 year 1 month)
    - Design of graphic pieces for internal and external communication and their corresponding content writing for the diffusion
    Construction of the digital positioning strategy and monthly monitoring KPI's Execution of social media campaigns (LinkedIn Ads and Facebook Business Manager) and Google Ads for SEM Monthly campaign performance reports and quarterly comparative reports Planning and execution of external events for brand presence Responsible for the construction of the SWOT analysis, buyer persona and customer journey in order to build the company's commercial strategy for the second half of 2022 Competitor benchmark analysis
  • F
    Knowledge management Intern
    Foundation for Reconciliation
    Jul 2020 - Jan 2021 (7 months)
    - Proposal of a knowledge management model together with a tailor-made technological tool
    Implementation of the Scrum methodology in the organization's projects and follow-up in the social marketing area
  • D
    Community Manager
    Dra. Maria Consuelo Carranza B.
    Jun 2020 - Aug 2021 (1 year 3 months)
    - Increase of 280% of followers in a period of 1 year, through the execution of the positioning strategy on Instagram.
    Design of graphic pieces and Copy Writing for Instagram posting. Planning and creation of videos of Dr. Carranza as a personal brand. Execution of positioning campaign on Instagram Building positioning KPI's and monthly performance reporting
  • M
    Sales Representative
    Mapfre Colombia
    May 2014 - Jul 2014 (3 months)
Education verified_user 0% verified
  • CESA
    Diploma in Strategic Digital Marketing
    CESA
    Apr 2022 - Jun 2022 (3 months)
  • CESA
    Investment Management and Financial Markets
    CESA
    Mar 2020 - Apr 2020 (2 months)
  • P
    Business Management
    PONTIFICAL JAVERIANA UNIVERSITY
    Jun 2015 - Mar 2021 (5 years 10 months)