Asad Abbasi

Senior Product Manager

UpStart Commerce

Aug 2024 - Current (2 years)

In my current role as a Senior Product Manager at Upstart Commerce, I lead the development of a headless and composable eCommerce backend built on fully independent microservices. While officially a Senior Product Manager, I manage responsibilities typically aligned with a VP of Product, including setting the strategic vision, overseeing product roadmaps, and ensuring seamless collaboration across cross-functional teams. My focus is on driving innovation and scalability in our platform, ensuring it meets the complex needs of modern eCommerce businesses.Define and execute the product strategy for a headless and composable eCommerce platform, ensuring scalability and flexibility for clients.Lead the development and integration of independent

Product Consultant

Self Employed

Feb 2024 - Current (2 years 6 months)

As a seasoned Product Consultant, I collaborate with multiple early-stage startups to craft their inaugural products, optimize operational processes, and establish robust product strategies. I excel in structuring cross-functional teams and guiding clients to achieve their targets within strict deadlines, driving innovation and efficiency at every stage.Strategic Roadmap Crafting and implementing tailored product roadmaps that align with each client's unique goals and market demands.Process Optimization Enhancing product development processes to maximize efficiency, reduce time-to-market, and ensure high-quality deliverables.Cross-Functional Team Leadership Leading and structuring cross-functional teams to foster collaboration and drive suc

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Group Product Manager

Cityscape Technology Corporation

Sep 2022 - Feb 2024 (1 year 6 months)

I lead the product domain, optimizing agility for ambitious goals. We've successfully launched a robust real estate engine with data analytics, serving buyers and investors in the North American market.Developed a search engine backed with data for real estate of North AmericaCreated a virtual world on Unreal Engine for remote real estate work and property showcasing.Launched an Al-powered chatbot for real estate insights.Developed an efficient back-office tool for real estate agents.Innovating social media marketing for real estate professionals.

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Lead Product Manager

EasyFresh Technology

Dec 2021 - Sep 2022 (10 months)

Led EasyFresh Technologies, an innovative tech-driven supply chain platform, facilitating direct connections between farmers and retailers while eliminating intermediaries through advanced technology solutionsLed EasyFresh Technologies, streamlining farmer-retailer connections.Launched a suite of apps in just six months.Drove 100x app downloads and 300x order growthAchieved 200% increase in repeat orders and 40% churn reduction.

Senior Product Manager

Carry1st

May 2021 - Dec 2022 (1 year 8 months)

As a Product Leader, I facilitated Carry Ist's expansion into Africa, launching a versatile digital platform that enabled in-app purchases, prepaid electricity, and game vouchers.Launched two mobile games on playstore (Mine Rescue & Ludo Blitz)Launched MVP for a digital goods e-commerce store.Market research, concept development & monitization strategies for the gamesMobile Game Metrics• Increased DAU by 10x.• 10M+ downloads for both games• Session length & Frequency by 3x• Increased ARPU by 2xeCommerce Platform• Achieved a 300% boost in conversion rates.• Reduced churn by 40%.• Raised Average Order Value by 300%• Slashed cancelled orders by 90%.• Introduced regional product offerings.• Automated 60% of backend processes for efficiency.

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Head of Product

LAAM

Jun 2020 - May 2021 (1 year)

At Laam, a premier high-end fashion e-store, I held the inaugural role of Head of Product. Collaborating extensively with cross-functional teams and senior leadership, I played a pivotal role in translating their visionary goals into a scalable, successful product.Led ground-breaking product launch from inception to implementation, forming dedicated teams and agile workflows.Introduced efficient squad system for enhanced cross-functional collaboration.Pioneered comprehensive 360-degree ecommerce solution, covering all aspects.Effectively managed diverse teams comprising data, design, and engineering professionals.Effectively managed diverse teams, yielding remarkable results: 3x conversion rate increase, 20% repeat order boost, 10% churn re

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Regional Head of Catalog Management

Daraz (Alibaba Group)

May 2015 - Jun 2020 (5 years 2 months)

At Daraz, I embraced the challenges of an early-stage startup, collaborating cross-functionally to drive rapid hyper-growth. Our success story culminated in the acquisition by Alibaba Group in 2018, a testament to our impactful journey.Worked with data sciences to develop data productsLaunched the Mobile App, amassing 10M+ active users.Oversaw migration to Alibaba systems.Expanded product assortment from 40K to 10M+ items.Tripled overall conversion rates and doubled search conversion.Empowered sellers, boosting sales and visibility.Pioneered Daraz Travel and Digital Goods platforms.Grew seller base from 2.5K to 30K.3x selling assortment.Hired & Mentored junior product managers across five countries.Gamification of the platform to increase u

Product Manager

Creative Chaos

Apr 2014 - May 2015 (1 year 2 months)

We developed a cutting-edge CMS tool for Staples, the renowned leader in the office supplies e-commerce sector in the United States.Led client requirement sessions.Drove product discovery aligned with client goals.Conducted market and competitor research.Efficiently managed and prioritized the product backlog.Cultivated strong stakeholder relationships.

Associate Product Manager

GfK - An NIQ company

Oct 2008 - Apr 2014 (5 years 7 months)

Oversaw end-to-end product development for esteemed eCommerce clients including Best Buy, Ingram Micro, Walmart, and a multitude of others.Managed end-to-end product lifecycles for eCommerce leaders like Best Buy, Ingram Micro, and Walmart.Delivered weekly performance reports to ensure project alignment with client goals.Efficiently oversaw product backlogs, optimizing task flow.Conducted extensive market and competitor research to drive data-driven decisions.

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