A
Arwa Kassem
About
Detail
Dubai, United Arab Emirates
Résumé
Jobs
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- ASenior Customer Success Account ManagerASTUDIO Marketing AgencyJan 2023 - Current (3 years 6 months)Directed and scaled a multi-market portfolio across the UAE, North Cyprus, Türkiye, and Bulgaria, leading high-value accounts across luxury hospitality, yachting, fashion, and lifestyle. Acted as a senior strategic advisor to executive stakeholders, aligning business objectives with integrated digital, performance, and growth strategies. Owned account health and commercial performance, balancing delivery quality, ROI, pacing, and long-term client value across multiple ongoing mandates. Led cross-functional delivery across media planning, performance marketing, programmatic, creative, content, SEO, and e-commerce teams to keep campaigns commercially focused and executionally tight. Identified market expansion opportunities, supported strateg
- nAccount Managernoon.comJan 2020 - Dec 2022 (3 years)Managed seller-facing accounts and acted as the primary commercial contact for pricing, promotions, catalog optimization, and performance improvement. Supported funding and visibility initiatives for in-house and partner brands, helping align marketplace activity with commercial priorities. Reviewed and managed product and warehouse content across the platform, ensuring accuracy, compliance, and smooth operational execution. Coordinated with commercial, operations, logistics, and marketing teams to resolve issues quickly and improve overall seller performance. Maintained direct communication with sellers on stock, delivery timelines, and operational requirements across fast-moving accounts. Analyzed sales data and marketplace trends to iden
- GContent CreatorGorilla Production HouseJan 2019 - Dec 2020 (2 years)Developed campaign visualizations and creative directions for clients, supporting concept development from brief to execution. Worked directly with clients, directors, and production teams to align scripts, filming, amendments, and campaign rollout. Coordinated with media platforms and monitored social response after launch to evaluate audience reaction and campaign resonance.
- MMarketing SpecialistMSA universityJan 2017 - Dec 2019 (3 years)Supported internal and external marketing campaigns, including social media activity, event visibility, and department coordination. Collaborated with the marketing team and Admissions Office to improve communication flow, campaign execution, and student-facing processes. Managed relationships with partners and contractors to maintain service quality and brand consistency. Represented the university in internal and external events, strengthening brand presence and institutional visibility.
Education
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MBA, MarketingDoğuş ÜniversitesiJan 2023 - Current (3 years 6 months)- BA, Mass Communication (Hons)University of BedfordshireJan 2017 - Dec 2021 (5 years)
- MMotion Graphic Diploma
- CContent Writing Principles
- MMeta Business Ads
- GGoogle Foundations of Digital Marketing & E-commerce
Awards
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- BBest TV Anchor