arup barua

arup barua

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Visual First Agency | ex-cheil | ex-groupM | ex-Eleve
Delhi, India

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Résumé

Jobs verified_user 0% verified
  • destiniumX
    Co-Founder
    destiniumX
    Jun 2024 - Current (2 years 5 months)
    DestiniumX delivers artistry in motion. It is a high-energy visual agency that encapsulates the essence of creativity, storytelling, and technical finesse. With a perfect blend of dynamic production & editing, cutting-edge graphics, and immersive sound design, DestiniumX can transform ideas into captivating visual experiences. Whether it's brand storytelling, cinematic production, or digital innovation, this reel is a testament to their commitment to pushing creative boundaries.
  • C
    Director client servicing (Influencer Marketing)
    Cheil India
    Jun 2023 - Apr 2024 (11 months)
    Leading the influencer marketing for Cheil Samsung. Introducing data data-driven approach for effective WOM and reaching out to the correct audience via influencers. Currently, leading a strong team of 12.
  • EssenceMediacom
    Senior Content & Innovation Manager
    EssenceMediacom
    Sep 2018 - Jun 2023 (4 years 10 months)
    Media planning, account management, end-to-end execution, overseeing the content business and working on pro-active pitches for leading brands such as iQOO, Vivo, Airtel, Vedantu, Google, and Bharti AXA.
  • Eleve Media An Influencer Marketing Platform Co
    Senior Account Manager
    Eleve Media An Influencer Marketing Platform Co
    Jun 2016 - Sep 2018 (2 years 4 months)
    Eleve Media - A brand advocacy platform that offers a comprehensive suite of customized solutions, enabling advertisers to precisely target and reach quality audiences. We work with a wide array of clients like Dabur, Honda, Samsung, Micromax, Pepsi, Nestle, GSK, Bacardi, Intel, etc.., and we often come up with opportunities where we can engage audiences through your social properties.

    Roles Accomplished:

    • Collaborating and communicating with clients while working on various campaigns
    • Contributing to the brand planning conversation as well as digital strategy
    • Managing a Blogger outreach program
    • Building an active brand ambassador network to spread the brand message
    • Approaching client
  • D
    Client Servicing Executive- Social Media
    Dynamis Digital
    Feb 2015 - May 2016 (1 year 4 months)
    Key Responsibilities:
    Market Positioning and Competitor Analysis
    Website Analysis
    Brand Promotion
    BTL & Digital Media Integration
    BTL Activity Execution on Web & Social Media
    Media Buying & Planning
    Identifying Social Media & Web Influencers
    Brand Promotion On Web
    Planning & Budgeting
    Social Media & Web Complaint Management & Handling
    Ads Bidding analysis & Optimization to lower down the cost and maximize the ROI
    Market Positioning and Competitor Analysis
    Handling Product Launch on Web & Social Media
    Contest Planning and Execution
    Creative Designing and messaging with Brand Guidelines & Facebook Guidelines
    Digital & Social Media MIS & Reporting
    Competit
  • B
    Social Media Marketing Manager
    Brand Visage Communications
    Mar 2014 - Feb 2015 (1 year)
    Continuous media contact programs for clients on a regular 'day to day' basis, promotional events, launches and conferences. Effective media engagement for clients across-online and electronic. Creative ideas to gain user interest on social media medium. Conceptualizing and executing strategies. Creating monthly reports. Continuous competitive analysis and visualization of creative for the designer. Client servicing and fulfilling the client requirement.
  • V
    Social Media executive
    Value Communications Private Limited
    Apr 2013 - Dec 2013 (9 months)
    Continuous media contact programs for clients on a regular 'day to day' basis, promotional events, launches and conferences. Effective media engagement for clients across-online and electronic. Creative ideas to gain user interest on social media medium. Conceptualizing and executing strategies. Creating monthly reports. Continuous competitive analysis and visualization of creative for the designer. Client servicing and fulfilling the client requirement.
  • B
    Summer internship
    Business Standard newspaper
    May 2012 - Jul 2012 (3 months)
    Worked on the special report “Stepping Stone” commercial feature on Business Standard in Advertising Marketing team. Worked on the account for “Guru Gobind Singh Indraprastha University”.
Education verified_user 0% verified
  • D
    Master of Business Administration - MBA, Advertising
    Delhi Productivity Council Institute of Management
    Aug 2011 - Mar 2013 (1 year 8 months)
  • Bal Bhavan Public School
    Bachelor of Commerce - BCom, commerce
    Bal Bhavan Public School
    Jan 2005 - Dec 2006 (2 years)
    N/A
  • Bal Bhavan Public School
    CBSE, commerce
    Bal Bhavan Public School
    Jan 1990 - Dec 2006 (17 years)
Projects (professional or personal) verified_user 0% verified
  • I
    Interglobe Technologies
    Feb 2015 - Current (11 years 9 months)
    Mandate: To create and execute entire social media strategy. Key focus areas are
    demand generation from the business side and employee engagement and
    recruitment from HR side.

    Solution: Integrated social media execution strategy with close coordination with
    the sales and HR functions. Focus on “Thought Leadership”, “Employee
    Engagement” & “Recruitment” campaigns.

    Results: - LinkedIN: Number of followers increase by 80%. FaceBook: Number of
    page likes increase by 100%. - 1,200 job registrations and 445 CVs submitted.
  • S
    Stepping Stone
    May 2012 - Current (14 years 6 months)
    Being an Intern was very active in research and strategy execution. Stepping Stone was a commercial newspaper of Business Standard. In advertising and marketing team under the guidance of Ms. Punam Mulmuley covered almost all the NCR Management university and for the specific edition we had the biggest achievement by getting advertisement of Indiraprastha University.
Awards verified_user 0% verified
  • R
    Rajeev Gandhi National Karate Award
    Apr 2004