Sr Digital Marketing Executive
The Mosol9
May 2023 - Jun 2024 (1 year 2 months)
Performing ongoing keyword research including the discovery and expansion of keywords. Optimizing website content, meta tags, headings, and other on-page elements for improved search visibility. Implementing technical SEO optimizations to enhance website performance and crawlability. Researching and implementing content recommendations for organic SEO. Performing SEO campaigns for the company's website. Measuring, tracking and regularly reporting on campaign performance. Performing A/B testing of ad variations, landing pages, and targeting parameters to improve campaign performance across search, video, and display. Generating reports and website analytics from Google Analytics, SEM Rush and Ahref tools. Expertise in optimizing social media