I make sure businesses can see which calls, forms and bookings turn into customers, then improve the pages that produce them.
For nearly 5 years at CI Web Group, a US digital marketing agency for home-services businesses, I worked across SEO, conversion tracking and CRO. From December 2024 I was the only specialist in the agency's conversion tracking and CRO function, supporting 1,200–1,800 clients.
Highlights:
• One of 3 specialists who migrated 1,800+ client websites from Universal Analytics to GA4 in one month, before Google's July 2023 shutdown. I then led the agency's GA4 conversion tracking standards and wrote its GA4 Conversion Playbook.
• Ran a 90-day CRO testing program that lifted an established HVAC client's conversion rate from 2% to 8% on 10,000+ monthly visits.
• Designed audit and fix SOPs for the custom AI agents behind Hydra OS, the agency's AI website platform, cutting a full site audit from 3–4 hours to under 1 hour.
• Completed 1,000+ pre-live, post-live and technical SEO audits, with AEO/GEO (AI search optimization) built into my SEO work.
From September 2025 to June 2026 I was also Growth Head, on a monthly contract, for Eworks UK, the digital division of The Kandel Group. I reported to the CEO, directed a digital team of ~40, ran paid campaigns on Google Ads, Meta Ads and TikTok Ads, and led a 4-month admissions campaign across 5 colleges that generated 25,000+ leads, with 10%+ converting to enrollment.
Tools: GA4, Google Tag Manager, server-side tracking (Cloudflare, Stape), Google Ads enhanced conversions, offline conversion import, Meta Conversions API, CallRail, WhatConverts, CallTrackingMetrics, ServiceTitan, Housecall Pro, Jobber, Looker Studio, AgencyAnalytics, Google Search Console, Screaming Frog, Ahrefs, Semrush.
Based in Nepal and open to remote conversion tracking, CRO, technical SEO and growth roles. Comfortable working US hours.
