Arina Dias Graphic Desing | Marketing | Content

Jobs 0% verified

Lifecycle Marketing | Growth Marketing Analyst

CloudWalk

Apr 2022 - Sep 2023 (1 year 6 months)

⁕ Developed marketing strategy to drive growth for new products (Tap to Pay, digital card, etc); ⁕ Created communications and graphic assets for various communication channels; ⁕ Led the creation of launch strategy for new products alongside Product Owner, including communication schedule, email and in-app pop-up layouts, ad copy, among others; ⁕ Conducted A/B testing to analyze layout and content performance of emails; ⁕ Collaborated closely with Product Owner and data analyst; ⁕ Trained new copywriters; ⁕ Directly reported to the Marketing Manager.
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Marketing Analyst

Confere (acquired by CloudWalk in 2022)

Oct 2021 - Apr 2022 (7 months)

⁕ Designed marketing strategy based on weekly performance analysis; ⁕ Created all content and graphic assets for customer activation journey (email and push); ⁕ Assisted in creating and executing graphic assets for social media and website banners; ⁕ Reported directly to the company's founder.
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Sales Analyst

Feb 2020 - Oct 2021 (1 year 9 months)

⁕ Responsible for platform sales through various channels (WhatsApp, phone, and video calls); ⁕ Created content and artwork for the marketing blog; ⁕ Conducted training for new team members in the department.
Account Manager Intern

Stone Pagamentos

Jan 2018 - Jan 2019 (1 year 1 month)

⁕ Managed a portfolio of over 300 clients; ⁕ Conducted performance analysis of key clients and renegotiated costs; ⁕ Assisted in defining the strategy for key clients.
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Costumer Success Intern

Jan 2018 - Jul 2018 (7 months)

⁕ Responsible for handling customer inquiries for the sub-acquirer/online store product; ⁕ Assisted analysts in the department with organizing processes and materials.

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Arina Dias

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