⧫ Support performance marketing across paid channels ⧫ Leverage SQL to develop & maintain attribution & ltv reporting ⧫ Forecast performance leveraging the prophet library ⧫ Create and manage product feed and conversion api queries leveraging Github & Airflow ⧫ Create dashboards, analyze tests & promotions, support ad hoc requests from SEO, CRM, and Product
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Senior Performance Analyst
code3e
Aug 2021 - Jan 2022(6 months)
⧫ Developing cross channel measurement planning and execution for media teams ⧫ Providing MTA and path analysis ⧫ Leading data and reporting automation project
Associate - Performance Analytics
Merkle
Jun 2019 - Dec 2019(7 months)
⧫ Leveraging python, tableau, and SQL to analyze paid search, social, and display campaigns
U
Marketing Consultant
UApparel,
Jan 2019 - Jan 2020(1 year 1 month)
M
Yield Analyst - Ad Operations
MyMBA, Education Program,
Mar 2018 - Feb 2019(1 year)
⧫ Own yield optimization of revenue driving product ⧫ Executing A/B tests across 10 websites
Associate Digital Analyst
Tinuiti
⧫ Developing and managing automated tableau dashboards and ETL processes for performance data ⧫ Delivering strategic insights to clients, evaluating cross platform tests, forecasting, and insights