Ariel Benichou

Ariel is a performance marketing leader and growth operator with over a decade of experience across e-commerce, EdTech, and B2B SaaS, with a track record of turning paid media strategy into measurable revenue outcomes for founders and leadership teams.

He currently operates as a Fractional CMO and consultant across several concurrent engagements, where he owns marketing strategy and execution end to end. For a fashion e-commerce brand, he leads paid media, social, lifecycle marketing, web, and creative direction, delivering 200% year-over-year revenue growth and a 50% improvement in ROAS within his first three months. He also leads go-to-market strategy for a premium real estate development entering new markets, and provides marketing and commercial development for international B2B businesses across LATAM and Europe.

Previously, Ariel served as Head of EMEA at Growketing, a top-10 Google Premier Partner agency, where he managed a portfolio of 10+ concurrent client accounts and led an 8-person team. As Performance Lead and Growth Marketing Lead there, he scaled Crehana, an EdTech subscription platform, from $1M to $65M in ARR over two years as sole performance partner, managing over $400K per month in paid media. He also scaled Sirena, a B2B SaaS company, from $80K to $350K per month in ad spend while holding customer acquisition cost flat, through its acquisition by Zenvia, a NASDAQ-listed company. He built a B2B SaaS marketing function from zero to 30+ people in five months as Fractional VP of Marketing at ORBIDI.

Earlier in his career, Ariel held performance marketing roles across Argentina, including Senior Performance Analyst and Head of E-commerce at Grupo Garbarino, where he owned paid search strategy across multiple business units, and Digital Marketing Analyst at DeMotores, where he built the company's digital marketing function from scratch.

Ariel holds an Executive MBA from UPC School (Universitat Politècnica de Catalunya), Barcelona, with a final thesis score of 10/10, and a B.A. in Business Administration from Universidad de Ciencias Empresariales y Sociales, Buenos Aires. He is a native Spanish speaker and fluent in English, and divides his time between Barcelona and Argentina.