Arianna Castiglione

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Performance Marketing Specialist

Billionhands

Jul 2025 - Current (1 year 4 months)

As a Performance Marketing Specialist at Billionhands, I design and execute data-driven digital marketing campaigns to accelerate user acquisition, engagement, and revenue growth. Leveraging channels such as paid search, social media advertising, and programmatic, I optimize ROI through continuous A/B testing and analytics. I collaborate closely with product and data teams to develop scalable growth strategies, improve conversion funnels, and identify new market opportunities. Additionally, I managed automotive ad campaigns by utilizing bulk upload techniques for copies and assets, which streamlined the campaign setup process and enhanced efficiency. My goal is to drive sustainable growth by combining analytical rigor with creative campaign

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Freelance Digital Marketing Consultant

Arianna

Sep 2023 - Jul 2025 (1 year 11 months)

• Developed detailed buyer personas to enhance brand visibility. • Executed data-driven campaigns to lower CPA. • Managed multi-channel digital initiatives to optimize performance, while also handling all invoicing and billing for my clients, ensuring smooth financial transactions and maintaining strong client relationships.

Digital Marketing Specialist

IE University

Jul 2021 - Sep 2023 (2 years 3 months)

• Managing and optimizing social media campaigns on Facebook, Instagram, Linkedin and other social media platforms. • Liaising with different agencies and 3rd party partners in briefing campaigns to achieve leads and candidates for the different schools and programs within the University infrastructure. • Developing digital marketing strategies to gain leads and make them advance down the conversion funnel until they become candidates and eventually enrolled to one of our programs. • Deep understanding of platforms such as Facebook Ads, Linkedin Ads, Twitter Ads, Tiktok Ads and other social media ad platforms. • Constant communication with marketing managers to understand their needs in terms of campaigns and how I could develop a stra

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Digital Marketing Specialist

Starbrand*

Feb 2021 - Jul 2021 (6 months)

• Developed tailored digital media strategies for clients, including budget distribution and campaign setup on platforms like Facebook Ads and Google Ads. • Conducted keywords and audience research, optimized campaigns, and provided SEO consulting. • Managed community engagement and achieved measurable results in campaign performance. Additionally, handled payment processing by managing invoicing and billing for clients, ensuring timely payments and maintaining strong client relationships.

Senior Account Executive

Fetch

Jul 2017 - Apr 2019 (1 year 10 months)

Led the development of programmatic digital media plans for a tech client in multiple markets, optimizing budget allocation and campaign performance.

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Media Planner Buyer Executive

Somo Ltd

May 2016 - Jul 2017 (1 year 3 months)

In my role at Somo Ltd, I led the analysis of programmatic ad performance, conversions, spend, and ROI. I collaborated with digital media partners to request ad hoc reports and proposed campaign optimizations. Additionally, I drafted media plans with budgeting, projections, and forecasting, working closely with various departments within the agency.

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Planner Buyer Intern

Jan 2016 - May 2016 (5 months)

Project Manager

Screen Media Group

Nov 2013 - Jun 2015 (1 year 8 months)

• Manage and execute the process of ten key accounts through a model Full Service Digital Agency focused on achieving online marketing goals. • Customer Relation Management. • Content website. • Contents social networks. • Guideline on digital media. • Coordination of graphic. • Monthly reports. • Project management web development, e-shop, web wall, blog, digital marketing tools, applications (mobile, desktop, facebook), corporate systems, among others. • Coordination of web support.

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Consultant

Almarza Group

Feb 2013 - Nov 2013 (10 months)

Strategic planner, advising businesses on internal and external communication issues. Public relations and media agenda manager for different clients.

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Administrative Assistant

Consorcio de Clinicas Solidarias

Sep 2012 - Feb 2013 (6 months)

• Partake in the study and analysis of new procedures and work methods. • Keep service payments up to date. • Maintain of confidential documents (legal cases, plans). • Keep individual control of the account statements of cancellation of medical appointments. • Prepare statements of account and communication to medical personnel. • Maintains a file of monthly payments made by medical personnel. • Process the admission of medical personnel to the institution. • Process before the Legal Department, the collections of the doctor who opts for admission. • Preparation of money transfers for the remaining amounts to be paid, upon receipt of the approved medical contract. • Preparation of statistics by physicians, reflecting the amounts

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Digital Marketing Intern

Omprakash

Jun 2012 - Sep 2012 (4 months)

I designed a marketing project that involved to re-build Omprakash's website to make it more customer friendly and clearer in terms of web content. This small project would potentially allow Omprakash to get more visits to their website.

Arianna Castiglione

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Arianna Castiglione

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