Ardeejay Leonipa TALENT MANAGEMENT - ACCOUNT EXECUTIVE

Video Editor Part Time

Linear Agency

Jan 2025 - Jan 2026 (1 year 1 month)

Edit high-converting DTC video ads focused on driving sales, improving ROAS, and lowering CPA across paid social platforms.Develop UGC-style and performance-driven creatives with strong hooks, clear messaging, and compelling calls-to-action.Produce multiple Afor A/B testing while optimizing content based on CTR, retention rate, and conversion data.Collaborate with media buyers and creative teams to align video output with campaign objectives and winning ad angles.Occasionally create brand-focused or conceptual creatives to support launches, promotions, and overall brand positioning.

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UGC Influencer Outreach

PERK CLOTHING

Jan 2025 - Jan 2026 (1 year 1 month)

Conducts direct outreach via email, Instagram, TikTok, and other platforms.Presents campaign briefs, deliverables, timelines, and compensation details to creators.Negotiates rates and usage rights in line with campaign budgets.Screens creators based on content quality, engagement rate, and brand fit.Manages communication and follow-ups to ensure timely responses and confirmations.Tracks outreach progress, responses, and booking status using organized sheets or CRM tools.Coordinates content submission, revisions, and approval process with creators.Ensures all deliverables meet brand guidelines and deadlines. I also do Performance video editong as side huste for perk and also self producing. and editing organic contents.

Video Editor/UGC Creator Outreach

TubeScience

Jan 2023 - Jan 2025 (2 years 1 month)

Video Editor / UGC Creator OutreachEdits D2C (direct-to-consumer) video ads optimized for social media platforms (TikTok, Instagram, Facebook).Creates high-converting short-form content with strong hooks and clear call-to-actions.Handles basic color correction, sound design, subtitles, and pacing for engaging ad creatives.Repurposes long-form content into short-form, scroll-stopping videos.UGC Creator Outreach (Support Role)Researches and compiles lists of potential UGC creators aligned with brand requirements.Prepares structured databases or spreadsheets for outreach team use.Assists in shortlisting creators based on brand fit and campaign goals.Does not handle direct communication or negotiation with creators.

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Freelance KOL Coordinator

BlueFocus International

Jan 2023 - Jan 2025 (2 years 1 month)

(Under Tomato Interactive, subsidiary of BlueFocus)Works closely with Yun Pei Bao to support influencer marketing campaigns. Receives a monthly allowance, with additional incentives for successfully booked talents. Sources and gathers influencer names, profiles, and rate cards from various agencies. Directly contacts influencers in the Philippines for potential collaborations. Creates curated longlists and shortlists of KOLs that align with campaign objectives and brand requirements. Evaluates influencers based on engagement, audience demographics, and brand fit. Assists in coordination and communication between influencers and the internal team to ensure smooth execution.

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Account Executive/ Talent Handler

The House of Collab

Jan 2022 - Jan 2023 (1 year 1 month)

Responsible for preparing, reviewing, and managing talent contracts. Negotiates and ensures all agreements are aligned with both brand and talent interests. Sells and presents talents to brands for potential partnerships and collaborations. Builds and maintains strong relationships with brand clients. Oversees talents' welfare, well-being, and overall professional growth. Acts as the main point of contact between talents and brands to ensure smooth project execution.

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Content Monetization Assistant

ABS CBN

Jan 2021 - Jan 2022 (1 year 1 month)

Manages YouTube uploads, ensuring all details are optimized (titles, thumbnails, captions, tags, and descriptions). Implements SEO strategies to improve visibility, reach, and overall channel performance. Handles thumbnail coordination and optimization to increase click-through rates. Assists in maintaining consistent branding and quality across uploads. Side Hustle - Rescoring for Monetization: Replaces copyrighted music in older shows/videos with royalty-free or licensed tracks. Ensures content remains eligible for YouTube monetization. Reviews audio elements to prevent copyright claims and revenue loss.

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Talent Coordinator

HUBIENT TALENTS

Jan 2019 - Jan 2020 (1 year 1 month)

Responsible for discovering YouTube creators who can be featured on Hubient channels. Hubient showcases streamers and starter creators who have big dreams and strong potential.

Ardeejay Leonipa

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