Aris Daniel Panesso Rios Marketing & Market Intelligence Analyst

Marketing Analyst (DBT)

TRAFFIX

Feb 2024 - Current (2 years 9 months)

As a Marketing Analyst, I lead the generation of sales reports using data from our internal databases, analyzing gross profit and quarterly fluctuations to provide insightful comparisons. I conduct proactive research within our industry to deliver strategic insights for informed decision-making. Additionally, I contribute to Email Marketing strategies, leveraging website visitor analysis and lead generation. Furthermore, I utilized Canva for editing marketing materials, enhancing the visual appeal of reports and presentations, which supports effective communication of insights to stakeholders. Although skills such as artificial intelligence (AI) and data hygiene were identified as non-relevant, it is important to note that a foundational un

Research Analyst

Iota Impact Company

Feb 2022 - Jun 2023 (1 year 5 months)

As a Research Analyst, I tailored reports and insights for clients, enhancing market understanding and revealing competitor dynamics. Led strategic research designs, optimizing project development with a focus on actionable insights in media, audience, and user experience. I extracted key insights to aid the client's understanding of the market and competitors. Additionally, I provided supervision by leading team members, ensuring that research objectives were met efficiently and effectively, which contributed to the overall success of our projects. Furthermore, I utilized tools such as Email, Slack, and Google Workspace to facilitate communication and collaboration within the team, ensuring that all members were aligned and informed throug

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Head of Communications and Marketing

Grupo Rentic S.A.S

Oct 2020 - May 2021 (8 months)

As Head of Communications and Marketing, I focused on market analysis, advertising strategies, and forging alliances, expanding our collaborators' network by 75% and establishing partnerships with government agencies. I managed social media presence and budgets and led the design team to create impactful graphic materials and content. Additionally, I utilized Asana for project management, ensuring that team tasks were organized and deadlines met, which enhanced our overall efficiency. Furthermore, I implemented the Make platform to streamline workflows, allowing for better tracking of our marketing initiatives and performance metrics. My leadership skills were essential in guiding teams effectively, ensuring that all projects aligned with o

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Marketing Assistant

International Afro and Community Film Festival

Nov 2016 - Sep 2020 (3 years 11 months)

As a Marketing Assistant, I analyzed advertising via Facebook Ads, created engaging social media graphics to boost brand visibility, and produced reports with actionable insights that consistently improved campaign performance. Additionally, I utilized CRM tools to enhance customer relationship management, ensuring that our marketing strategies were data-driven and effectively targeted. My research and analysis skills were instrumental in identifying trends and opportunities, further contributing to the overall success of our marketing initiatives. I also employed Google Drive for organizing files, which streamlined our workflow and improved team collaboration on marketing projects.

Publicista

freelance

Feb 2016 - Jan 2021 (5 years)

As a freelancer, I specialized in conducting market analysis, creating engaging social media content to boost audience engagement, and providing personalized advertising consultations that improved visibility and campaign effectiveness.

Aris Daniel Panesso Rios

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Aris Daniel Panesso Rios