Leslie Araiza
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Sr Account Manager
Mexico City, Mexico
Contact Leslie regarding:
Flexible work
Starting at
USD30/hour
Timeline
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Résumé
Jobs
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Marketing Content Account LeadPepsiCo, IncDec 2021 - Current (3 years 3 months)- Leader of the Account Management Team of the Content Development department for Frito Lay. - Customer relationship management based in the USA on a day-to-day basis Management of more than 15 Frito Lay brands such as Lay's, Tostitos, Doritos, Cheetos, Smartfood, Ruffles, etc. - Management of more than 25 projects simultaneously of Digital Marketing, Out of Home, Shopper Marketing, Social Media, etc. Account Management and relationship with external vendors such as Sam's Club, Walmart, Albertsons, Target, etc.- AFounderAFTR LabJan 2021 - Current (4 years 2 months)- Business Coaching & Workshop design and facilitation - We offer a variety of workshops to address different areas, from innovation processes for new strategies, problem solving, idea generation, to internal improvement processes and team integration. - We focus on creating more productive teams, adaptable to change and therefore, innovative
- OSR. CONSULTING PROJECT MANAGEROgilvy ConsultingOct 2020 - Jul 2022 (1 year 10 months)Develop a detailed project plan to monitor, track progress, and ensure that all projects are delivered on time, within scope, and on budget Conduct day-to-day project coordination, planning, and implementation across the Consulting Team Coordination of internal resources and third parties / suppliers for a smooth execution of projects Relationship management with clients and stakeholders Management of internal PM Platform (10,000 Feet), spreadsheets, diagrams and process maps development Oversee contract development of suppliers and clients Internal processes management such as client and suppliers registration, invoices, and monthly number conciliations
- MARKETING SPECIALIST & PROJECT MANAGERPublicis GroupeJun 2019 - Oct 2020 (1 year 5 months)Decision making and PM through the Design Thinking Methology Market research and trend analysis of the industry Strategic planning and campaign development for clients and pitches Drafting and publication of Publicis Groupe's cases for internal platform Collaboration with the CMO developing the annual marketing and communication plan for Publicis Groupe Mexico
- Project ManagerPublicis GroupeAug 2018 - Jun 2019 (11 months)
- PROJECT MANAGERPublicis GroupeAug 2018 - Apr 2019 (9 months)Working closely with Publicis Communications CEO to ensure internal processes and Top Client Projects, internal coordination. Weekly, monthly and annual reports about pitches and KPI's.
- SCONTENT MANAGERSEXY JEANSMay 2018 - Jun 2018 (2 months)- Gerente de contenido. - Creación de estrategias digitales, creación y gestión de contenido para las distintas plataformas de Social Media. - Propuesta de conceptos creativos. Digital marketing campaigns and budget admnistration Art direction and social media management
- CONTENT ACCOUNT LEADPepsiCo, IncAccount Team Leader of the Marketing Content Team Daily relationship management with top stakeholders from USA, brand managers & Directors for brands such as Lay's, Tostitos, Doritos, Cheetos, Smartfood, among others. Account Manager and relationship management with external vendors such as Sam's Club, Walmart, Albertsons, Target, etc. Supervising & strategic direction for the design and creation of assets such as Banner Ads, Sizzle videos, Emailing, Social Media content, Digital Out Of Home, Point of Sale, etc. Annual Planning & budgeting
Education
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- INTERNATIONAL CERTIFICATION IN BUSINESS COACHING & TEAM ALIGNMENTTecnologico de MonterreyNov 2021 - Mar 2022 (5 months)
- UMSC. MARKETING MANAGEMENT & COMMERCIALIZATIONUniversidad Politécnica de Madrid - VirtualJan 2019 - Jan 2020 (1 year 1 month)
- BA. MANAGEMENT & DESIGN OF FASHION AESTHETICSUniversidad Argentina de la EmpresaJan 2014 - Jan 2018 (4 years 1 month)