Araf Toa Sanjeed Khan

Senior Data Analyst with 6+ years of experience building monetization analytics, KPI frameworks, forecasting models, and decision-support systems across marketplaces, eCommerce, and data-intensive businesses. Experienced in translating ambiguous business questions into structured analysis — identifying performance drivers, building hypotheses, analyzing customer and revenue trends, and turning insights into commercial actions. In 2025, analytics initiatives contributed to a 75% reduction in CPA, 300% outperformance against lead-generation targets, and $1.8M+ in acquisition value. Strong in advanced SQL, Python, statistical analysis, Power BI, and analytics engineering practices for scalable self-service reporting, metric governance, and business intelligence. Combines business education (BBA) and applied statistics (MSc) with hands-on data experience, enabling effective partnership across Product, Engineering, Operations, and commercial teams.