April Edwards Owner at Deck Builder Marketers

Owner

Deck Builder Marketers

Jan 2021 - Current (5 years 10 months)

Lead Web Designer and Contract Creative Director

Internet Marketing Inc

Jun 2012 - Aug 2014 (2 years 3 months)

- Lead Designer and Temporary Creative Director handing multiple web projects, landing pages and micro-sites including art direction, strategy and design as well as collaboration between SEO & SEM departments.

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Senior Web & Email Designer + Project Manager

Fresh Echo Interactive

Jan 2011 - Jun 2012 (1 year 6 months)

- Lead designer responsible for email marketing, online advertisement banners, website maintenance for TImeToSpa (US), BLISS (UK), Elemis. Redesigned several websites, online training portal and blog using AspDotNetStorefront.

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Web & Email Designer

StoneMass

Jan 2009 - Jan 2011 (2 years 1 month)

- Lead web and email designer for many of the company's client projects spanning a variety of industries.

Freelance Flash Designer & Developer

Jacob Tyler Brand Communications Agency

Jan 2008 - Jan 2009 (1 year 1 month)

- Created several interactive Flash animations for a variety of client website projects including product selectors and navigational components. Also completely redesigned a luxury hard word floor company's website, Duchateau Floors, entirely in Flash to make it a completely interactive experience.

Content & Design Manager

Z57 Internet Solutions

Jan 2008 - Sep 2008 (9 months)

- Serving as sole Web Designer and Project Manager for Marketing working closely with Sales, Customer Service, Product Development and President to develop marketing strategies that increase overall sales. Design, manage and track e-mail campaigns including HTML setup, segmentation, testing deployment and monitoring of e-mail delivery. Research competition and current e-mail trends/statistics for comparative analysis. Identify key metrics and determine how to use them for optimizing content and design. Mentor staff copywriter, marketing coordinators and e-mail marketing specialist. Develop fresh, modern design themes for marketing materials.

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Pro-Bono Graphic & Digital Designer

The Surfrider Foundation

Jan 2008 - Jan 2009 (1 year 1 month)

- Designed animated web banners, signage and assisted in website planning.

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Creative Director

International Excess Companies

Sep 2006 - Nov 2007 (1 year 3 months)

- Sole designer for multiple nationwide insurance companies responsible for reinventing their image. Special emphasis creating marketing objectives and development of creative strategies. Execute all areas of corporate design including print collateral, PowerPoint presentations, brochures, logos, web development, and electronic advertising. Coordinate with printers and outside vendors from price quote to final delivery, establishing the best product within varying budgets. Attend regular press checks.

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Graphic, Package & Web Designer

The Bonne Bell Company

Jun 2005 - Aug 2006 (1 year 3 months)

- Sole designer and project manager for multiple web sites including an e commerce site for 2 international cosmetic brands. Accountable for design, site structure and interactive functionality of all web sites from concept to completion. Support and maintain web sites with electronic advertising including promotional banners and e-mail marketing campaigns. Interpret trends into successfully designed packaging components, blister cards and point of purchase graphics. Assist in art direction of annual fashion trend photo shoot in Toronto.

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Owner, Digital Marketing Strategist & Creative Director

AE Design Co.

May 2004 - Current (22 years 6 months)

- A full-service dedicated digital marketing partner and creative resource for growing businesses who are looking to generate more targeted business through impactful online experiences. We design and develop results driven websites and marketing campaigns that act as our clients own sales person so saving them time, money and frustration. In addition, we provide support services for marketing managers that need technical execution of their ideas and other design and marketing agencies that need to outsource and overflow of projects.

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Flash Animator

American Greetings Interactive

May 2004 - May 2005 (1 year 1 month)

- Part of a fast paced new product development team completing a multitude of Flash Animation projects revolving around the instant messaging platform, MSN Messenger. Functions include developing characters, animating greetings, creating both Flash and GIF animated emoticons, winks, icons and avatars. Wide ranges of styles are adapted to fulfill each project's graphic needs for a global audience.

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Illustration Intern

Akron Beacon Journal

Jun 2003 - Aug 2003 (3 months)

- Fulfilled daily illustration deadlines including logo work for featured columns. Provided creative solutions for weekly headline sections using both full-page black and white and color illustrations.

April Edwards

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April Edwards