Digital Marketing Analyst
Developed, forecasted, and maintained project schedule, project budget and project scope. - Monitored project status and reported project details to senior and executive-level management. - Collaborat
Feb 2020 - Jul 2020 (6 months)
Integral development of a digital business project. Teamwork and KPI's analysis for a period of time.
SMART goal setting and KPI's analysis. Content strategy, tone and brand
personality.Target segmentation and audience analysis. Benchmarking.
Opening and management of online communication channels. Digital presence and positioning in Social Networks, SEO and SEM. Google Analytics, Google Ads,
Facebook Ads and Instagram Ads. E-mail marketing. Analysis of metrics and
performance. Installation of tracking codes via Google Tag Manager: Google
Analytics, Search Console, Facebook Pixel. Database compilation, email sendi