Anushka Palawat

Anushka Palawat

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Amazon Customer Success Manager |Ex-Amazonian|Ex-IBMer| Amazon Advertising|Paid Search| Digital marketing| PPC|Social media marketing| B2B
Vaughan, Ontario, Canada

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Jobs verified_user 0% verified
  • A
    Customer Success Manager, Amazon
    Accrue Full Service Amazon Agency
    Apr 2024 - Current (2 years 2 months)
  • A
    Brand Manager
    AMZ Prep
    Aug 2023 - Apr 2024 (9 months)
    * Managed client relationships, aligning strategies with their unique needs and goals. * Developed and executed a comprehensive brand strategy to enhance brand visibility, image, and customer engagement on Amazon. * Leveraged SEO expertise to optimize product listings with compelling and accurate content, encompassing titles, descriptions, images, and keywords, in order to enhance search visibility and boost conversion rates. * Planned and executed Amazon Advertising campaigns, such as Sponsored Products, Sponsored Brands, and Display Ads, to increase product visibility and drive traffic to product listings. * Conducted regular market and competitor research using tools like Helium 10 to understand trends, pricing strategies, and customer
  • Amazon
    Account Manager, Japan
    Amazon
    Aug 2021 - Aug 2023 (2 years 1 month)
    * Setting up and manage the delivery of Amazon Sponsored Product, Sponsored Brand and Sponsored Display ad campaigns with accounts having $100k/month Ad spend. * Plan, develop, and implement comprehensive strategies for 45+ accounts with an average ROAS of 4 to increase sales, visibility, brand recognition, and drive sales across Amazon Sponsored Ads for Japan marketplace. * Analyze performance data and continuously optimize campaigns to ensure they are bringing quality traffic while maintaining ROI goals for Beauty and PC category. * Track KPIs and measure performance and produce useful reports of all digital marketing campaigns and give effective assessments and recommendations to perfect each SKU for brands in electronic vertical (HEW
  • IBM
    Senior Operations Professional
    IBM
    Aug 2019 - Aug 2021 (2 years 1 month)
    Role as a Japanese Bilingual • Acted as a SPOC between Indian technical members and Japanese client for end to end business processes, proposals and transition. • Apply defect prevention methodology across accounts within a location/center through the application of root cause analysis (RCA) and other technical methods in collaboration with account SMEs, technical SMEs and other green Team members. • Work with internal teams to develop business proposals that speaks to the client’s needs, concerns & objective. Successful in bringing PANASONIC client on board. • Responsible for Interpretation, translation, (Japanese-English & vice-versa) MOM creation and vendor management. Role as Quality SPOC • Worked with technical team of 30+ members t
  • Maruti Suzuki India Limited
    Communications Manager, Japanese
    Maruti Suzuki India Limited
    Dec 2018 - Jun 2019 (7 months)
    • Bilingual resource (Japanese Interpreter and Translator) for COO of the company. • Consistently met company and client driven deadlines. • Coordinated with internal team to manage translation projects. • Responsible for Interpretation, translation, (Japanese-English & vice-versa) MOM creation and vendor management. • Attending on-site and off-site meeting with COO as Interpreter.
Education verified_user 0% verified
  • IMT CDL Ghaziabad
    Master of Business Administration - MBA, Marketing, business analytics
    IMT CDL Ghaziabad
    Jan 2019 - Dec 2021 (3 years)
    Masters of business administration in dual specialisation: marketing(digital marketing) and Business analytics. Projects and assignments.
  • Indira Gandhi National Open University
    Mcom
    Indira Gandhi National Open University
    Jun 2017 - May 2019 (2 years)
  • St Stephens College Delhi
    Japanese language Advanced Diploma
    St Stephens College Delhi
    Jan 2015 - Dec 2017 (3 years)
  • Delhi University
    Bachelor of Commerce - BCom, Business/Commerce, General
    Delhi University
    Jan 2012 - Dec 2015 (4 years)
Projects (professional or personal) verified_user 0% verified