Antonio Innocente

Antonio Innocente

About

Detail

Digital Marketing Specialist | Driving Business Growth through on-line channels for 5+ years
State of São Paulo, Brazil
Contact Antonio regarding: 
work
Full-time jobs
Starting at CAD2.8k/month ~USD1.97k/month

Timeline

work
Job
school
Education

Résumé

Jobs verified_user 0% verified
  • Z
    Founder | Influence Marketing | Digital Marketing
    Z Content
    May 2023 - Current (3 years 6 months)
    Managed over 40 million impressions in influence marketing media for our clients in the first six months of operation.

    Z Content helps amazing brands become more relevant in the digital space by simultaneously building audience and performance through influencer marketing.

    If you're looking to have a data-driven and effective influencer media plan to achieve your business results, contact me now!
  • E
    Marketing Consultant | Business Intelligence
    Exxoil Group
    Jul 2022 - Jul 2023 (1 year 1 month)
    Responsible for analyzing and implementing improvement opportunities in the performance indicators of some business units within the group, such as sales concession for Ducati motorcycles and digital distribution of automotive lubricants (Motul, Champion). Direct reporting to the Director of Marketing and board members.

    Worked directly with cross-functional teams (sales, finance, accounting) to implement actions based on microeconomic analyses that directly impacted business outcomes in terms of ROI, revenue and profitability increase, customer retention, branding, and cost reduction.

    Results:

    In the Ducati Campinas unit, we achieved a 60% reduction in marketing investment maintaining traction with new custo
  • Luminus
    Marketing and Media Coordinator | E-commerce
    Luminus
    Jul 2021 - Jul 2022 (1 year 1 month)
    I led a team of 7 people that included departments such as organic social media, web design, paid media, email marketing, influencer marketing, marketplace marketing, and IT.

    I was directly responsible for the company's revenue and profitability goals, maintaining ROI, inventory management, pricing management, hiring, P&L preparation, and creation of seasonal/promotional campaigns. I reported directly to the Marketing Director and board members.

    As a result of my active tenure, we achieved an average of 15% monthly growth in revenue and profitability, with notable highlights in Email Marketing and Marketplaces channels, which grew by 90%. We also achieved a 50% reduction in freight costs.
  • Luminus
    Senior Digital Marketing Analyst | Performance Marketing and Analytics | E-commerce
    Luminus
    Feb 2021 - Jul 2021 (6 months)
    Responsible for achieving the following results in the company's E-commerce: Reducing the cost of customer acquisition by 50% in paid channels and increasing the overall Lifetime Value by approximately 30%.

    I was also in charge of managing all paid media channels, including Google Ads, Facebook Ads, Taboola, Pinterest Ads and Mercado Ads (Mercado Livre Marketplace).
  • Lenscope
    Digital Marketing Intern | Performance Marketing & Analytics | E-commerce
    Lenscope
    Sep 2019 - May 2020 (9 months)
    I played a pivotal role in implementing the culture of growth hacking within the company.

    I led comprehensive tests across various areas, primarily in Paid Media (Facebook Ads, Search Ads, YouTube Ads) and also Conversion Rate Optimization (CRO), Search Engine Optimization (SEO), Web Analytics, Tag Management and Influencer Marketing.

    The results were remarkable, with significant increases in the website's conversion rate and sustainable business growth (ROI).
  • E
    Digital Marketing and Sales
    EstgioTraineecom
    Jul 2018 - Aug 2019 (1 year 2 months)
    Expanding the website to the interior of São Paulo. I focused on marketing and sales, leading the commercialization of media packages.
    By establishing strategic partnerships, deals and implementing targeted campaigns, I significantly contributed to the platform's success, connecting promising professionals with valuable opportunities in the job market.
  • Z
    Administrative Intern
    Zwick Testing Machines
    Oct 2017 - Apr 2018 (7 months)
Education verified_user 0% verified
  • P
    Graduação, Administração de Empresas
    Pontifcia Universidade Catlica de Campinas