Antoine Crettex

Antoine Crettex  new_releases

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Director Comercial
Bogotá, Bogota, Colombia

Timeline

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Résumé

Jobs verified_user 0% verified
  • K
    Socio Director
    Kaoba Capital Partners
    Feb 2021 - Current (5 years 9 months)
    Kaoba Capital Partners es un fondo de inversión (“search fund”) creado con el único objetivo de identificar, adquirir y operar una empresa en Colombia con alto potencial.

    David Williamson y Antoine Crettex, Socios Directores del fondo, formarán parte del equipo gerencial una vez realizada la adquisición, dedicándose exclusivamente a la operación de la empresa buscando proteger y hacer crecer su legado.

    Adicionalmente, contamos con un equipo compuesto por más de 20 inversionistas locales e internacionales con amplia experiencia operando y creciendo empresas. Además de invertir capital propio en la empresa, estarán vinculados activamente a través de comités asesores y la Junta Directiva.

    Nuestro grupo de inv
  • Bavaria Colombia
    Sales Director - Beyond Core
    Bavaria Colombia
    Sep 2020 - Feb 2021 (6 months)
    • Led commercial strategy for Premium Beer (+20M USD in monthly sales) and NABs (+15M USD in monthly sales) portfolio, working transversally with all areas of the company: marketing, revenue management, finance, supply, and logistics.

    • Coordinated strategy execution with 4 regional directors and +30 commercial managers, understanding local market nuances and adapting accordingly; managed constant feedback sessions to generate buy-in and engagement from regional teams while guaranteeing alignment with head office.

    • Implemented commercial initiatives in Q4 that resulted in gaining +2% market share in our Malts business, achieving the highest market share results for 2020.
  • Bavaria - Colombia
    Commercial Manager - Bucaramanga
    Bavaria - Colombia
    Jul 2019 - Aug 2020 (1 year 2 months)
    • Led commercial team +50 people (7 direct reports) responsible for +8M USD in monthly sales from the 28th place in the national commercial ranking upon my arrival (July 2019) to a top3 position in June 2020.

    • Reverted the alarming growth of the competition (5%) in Q2-Q3 2019 and managed turn-around, gaining .3 pp in Market Share for the next two consecutive quarters, one of the biggest gains of any commercial team in the company

    • Implemented initiatives resulting in sharpest reduction of turnover in our regional sales team, from +30% upon my arrival in July 2019 to 2.5% in all of Q4 2019.

    • Coached and developed our salesmen, completing more than 2 weekly coaching sessions and achieving +10 promotions in
  • A
    Project Manager
    Andes Tours SA
    Jun 2014 - Aug 2017 (3 years 3 months)
    • Created a new business unit to diversify and expand product offerings, surpassing revenue goal by +30% and delivering a +50% year-on-year growth.

    • Developed digital marketing strategy, and orchestrated design and launch of new website and social media pages, achieving website traffic of +100 visits per day.

    • Pioneered first re-branding in 30 years; defined objectives, established and managed $20K budget, and designed key launching activities for “new brand.”
  • Dermaly
    Co-fundador
    Dermaly
Education verified_user 0% verified
  • University of Navarra
    Master of Business Administration (MBA)
    University of Navarra
    Jan 2017 - Dec 2019 (3 years)
    Actividades y grupos: Consumer Goods Club, Technology Club, Public Speaking Club, Men's Football ClubActividades y grupos: Consumer Goods Club, Technology Club, Public Speaking Club, Men's Football Club
    Modules: Marketing Management | Leadership | Communications | Financial Accounting | Decision Analysis | Capital Markets | Analysis of Business Problems
  • Yale University
    Bachelor of Arts (B.A.) with Distinction, Psychology
    Yale University
    Jan 2009 - Dec 2013 (5 years)
    Actividades y grupos: Varsity Soccer Team, C1 Club Soccer, International Student OrganizationActividades y grupos: Varsity Soccer Team, C1 Club Soccer, International Student Organization
    Modules: Social Psychology | Cognitive Science | Conditioning Learning | Statistics | Microeconomics | Game Theory
  • G
    International Baccalaureate (IB)
    Graded - The American School of São Paulo
    Jan 2006 - Dec 2009 (4 years)
    Actividades y grupos: Varsity Soccer Team, Habitat for Humanity, Harvard Association for Cultivating Inter-American Democracy, Graded Entrepreneurial Enterprise, selected to be part of Peer Group Connection