Anthony Ballestas

Senior Strategist, Revenue and Growth Finance

Indeed.com

Jun 2025 - Current (1 year 1 month)

Description: Create executive-ready reports that distill complex financial and operational data into concise, actionable insights for C-suite and senior leadership. Drive efficiency by optimizing reporting processes and reducing manual work, enabling faster, more strategic decision-making. Accomplishments: • Automated accuracy verification processes across multiple Google Sheets saving approximately seven hours monthly and significantly enhancing month-end reporting.(Google Sheets, App Script, Gemini) • Optimized initiative intake and goal-setting workflows for cross-functional revenue teams, improving transparency and alignment in translating diverse initiatives into measurable monthly targets and reduced time spent on this effort by 75%

Business Intelligence Analyst - Marketing Analytics Lab

Indeed.com

Jun 2024 - Jun 2025 (1 year 1 month)

Served as a marketing data scientist measuring the incremental impact of multi-million-dollar marketing investments on job seeker and employer account growth. Partnered with stakeholders to align on hypotheses, uncover deeper performance drivers beyond top-line KPIs, and translate insights into strategies that maximize marketing ROI. • Designed and implemented A/B experiments across external ad platforms to evaluate the impact of $1.7M in spend; reported lift, return on ad spend, and incrementality. (SQL, Snowflake and Habu Data Clean Rooms) • Navigated ambiguous measurement challenges by designing a causal impact analysis for $1.1 M in radio campaigns in emerging markets; self-sourced data inputs, learned campaign mechanics, and delivere

Business Intelligence Analyst - Growth Analytics

Indeed.com

Aug 2022 - May 2024 (1 year 10 months)

Provided ongoing analytics support to the web optimization team, delivering solutions from ad-hoc analysis to fully automated reporting. Built strong stakeholder relationships to anticipate data needs, uncover insights, and accelerate evidence-based decision-making across optimization initiatives. • Conducted deep-dive analysis on ~100GB of structured marketing data; transformed data to identify insights and support new key metric development. (Python, Pandas Library, Jupyter Notebook, SQL, Snowflake) • Built a scalable script that automates experiment result compilation (~7GB/test), saving ~20 hours/month per analyst for the web optimization team. (Python, SQL, Snowflake) • Developed a dashboard by aggregating metrics from multiple sour

Business Analyst

Indeed.com

Jul 2021 - Aug 2022 (1 year 2 months)

Translated stakeholder workflows into scalable, step-by-step processes for offshore teams, implementing quality control measures to maintain accuracy, consistency, and high performance. • Relieved several days worth of operational bottlenecks by understanding the workflow of my clients and translating it into an algorithm that can be easily followed by external contractors. (Cross collaboration) • Identified KPIs for projects to streamline tracking and workflow accuracy, enhancing project visibility and decision-making speed. (Python, Tableau)

Anthony Ballestas

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