Anthonette Capco SEO Content Specialist

Franchise Ranking Specialist

Scorpion

Mar 2024 - Current (2 years 6 months)

- Scaled daily content production by delivering 8–12 high-quality, AI-assisted, SEO-optimized pages without sacrificing efficiency. - Crafted compelling headlines, persuasive body copy, and strategic structural elements that align with search intent to drive lead generation. - Analyzed GA4 and GSC metrics to track performance trends and convert data insights into actionable SEO strategies. - Accelerated organic growth by executing advanced internal linking, metadata optimization, and content structuring. - Conducted comprehensive research on competitors, industries, products, services, and target audiences to ensure content relevance and accuracy.

SEO and Web Content Specialist

Training Resources Group

Nov 2023 - Mar 2024 (5 months)

- Leveraged Ahrefs, GA4, and GSC to conduct keyword research and optimize content, directly increasing SERP rankings and brand visibility. - Maintained strict adherence to SEO copywriting best practices while protecting brand compliance and tone across all digital properties. - Researched unfamiliar topics and complex information to produce clear, accurate, and informative content for diverse audiences.

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Writer

CuWrite LLC

Feb 2023 - Nov 2023 (10 months)

- Produced high-retention short-form content across diverse niches, including gaming, sports, outdoor recreation, and lifestyle verticals. - Executed targeted audience and topic research to deliver tailored content that strictly aligned with client requirements, gathering information from reliable sources to ensure accuracy and depth.

Web Content Writer

Training Resources Group

Mar 2022 - Oct 2023 (1 year 8 months)

- Conceptualized and wrote high-converting homepage content, specialized landing pages, and targeted promo pages designed to capture and convert B2B audiences. - Researched and authored in-depth B2B white papers and strategic product-led content that positioned the company as an industry thought leader and drove feature adoption. - Successfully adopted and shifted between distinct corporate brand guidelines, maintaining a consistent tone across various demographic targets. - Structured copy layouts with intuitive formatting, bullet points, and clear subheadings to improve dwell time and readability scores. - Efficiently researched complex technical information to produce accurate and informative content for B2B audiences.

Content Editor

Tellcom

Nov 2020 - Feb 2022 (1 year 4 months)

- Produced SEO-friendly content for a food website and e-commerce website for watches. - Edited multiple recipes following the website's standards and style.

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Corporate Sales Account Executive

Sunlight Hotels and Resorts

Mar 2019 - Nov 2019 (9 months)

- Generated new accounts and improved sales of the government segment.

Anthonette Capco

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