Anoushka Puranik

UX Designer

Rochester Regional Health

Jun 2024 - May 2025 (1 year)

• Owned 0-1 UX strategy of a HIPAA-compliant nursing competency web application, to serve 3,000+ nurses across 12 hospitals, reducing onboarding process by 57% and digitizing manual paper workflows. • Facilitated 47+ requirement gathering sessions with nursing staff and stakeholders, converting business requirements and user needs into an actionable product roadmap in alignment with hospital training standards. • Spearheaded end-to-end UX conceptualization and designed 60+ wireframes, mockups, user flows and interactive prototypes in Figma for multi-platform use, accelerating design approval by 23% through iterative feedback and testing. • Initiated and led 12 structured usability testing sessions with nurses across three user roles (or

UX Designer & Researcher

Rochester Institute of Technology

Sep 2023 - Mar 2025 (1 year 7 months)

• Led a NSF-funded user research study on human-AI collaboration in qualitative data analysis, conducting 1:1 and focus group interviews with 16 experienced researchers to investigate preferences between human-initiated vs AI-initiated coding, bias reduction, trust and ownership in AI-assisted coding. • Built and moderated 10+ usability testing for ChromaScribe, an AI-based qualitative data analysis tool prototype, gathering insights to refine user experience design and feasibility. • Developed and implemented a scalable research framework, overseeing participant recruitment, structured questionnaires, and moderated interviews. Performed thematic analysis and produced reports with detailed findings that led to 24% improvement in research

UX Researcher Intern

Eagleview

Jan 2023 - May 2023 (5 months)

• Planned and conducted 7+ in-person usability testing with civil engineers using EagleView's property data platform, focusing on friction points in the checkout flow for B2B users in construction and surveying. • Identified and prioritized 13 usability issues through heuristic evaluations and direct observation, translating research insights into actionable UX recommendations leading to a 10% reduction in cart abandonment.

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UX Designer

APPARRANT TECHNOLOGIES

Jul 2021 - Jul 2022 (1 year 1 month)

• Designed end-to-end UX for 3+ e-commerce apps, applying WCAG standards, user personas, and information architecture to improve usability across mobile and web platforms, using Figma and FigJam. • Increased user retention by 32% through iterative design, usability feedback loops, and simplified navigation tailored to first-time digital users in India. • Delivered UX research insights and design proposals to the Board of Directors of client companies, earning stakeholder buy-in and enabling the rollout of critical product improvements.

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