Anna KARAPETYAN
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Global Total Rewards Leader | Executive Compensation, Benefits & Performance
Paris, France
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Jobs
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- EGlobal Total Rewards PartnerEU Open RemunerationJan 2023 - Current (3 years 10 months)Partnering with international and European clients from CAC 40 groups to tech scale-ups to design agile and compliant Total Rewards systems with a strong focus on pay transparency, equity, and compensation products.
Senior Director / Head of Total Rewards - Interim (part of EU Open Remuneration Mission)SpendeskJan 2023 - Sep 2025 (2 years 9 months)Built Spendesk’s Total Rewards function from the ground up during a period of hypergrowth, leadership transition and organisational change. Designed and implemented all core compensation processes, frameworks and tools to establish a scalable, equitable and performance-focused reward strategy across eight countries. Worked closely with C-level and People leadership to translate growth objectives into actionable reward systems. Focus areas included equity, performance, market alignment and compensation governance to support sustainable global expansion.- Senior Total Rewards DirectorSpendeskNov 2022 - Current (4 years)
- EHead of Total Rewards and Benefits / Senior Total Rewards DirectorEU Remuneration Business ConsultingJan 2022 - Current (4 years 10 months)Led Total Rewards strategy for multinationals and high-growth scale-ups, including a two-year mission with Spendesk (French SaaS unicorn) as Interim Senior Director Total Rewards. Reported to the VP People, partnered with C-level, and served as part of the People Leadership Team with scope across 5 countries and 500 employees.
Strategic mandate: Strengthen Spendesk’s position as an employer of choice in Europe through the design and execution of an effective Total Rewards strategy.
Key contributions:
- Equity & Incentives: Designed and refined LTI, RSU, and BSPCE programs covering 1,000+ employees, aligning rewards with performance and Series funding milestones; improved leadership retention and investor confidenc - Group Total Rewards PartnerAir LiquideDec 2021 - Jun 2022 (7 months)Led group-level Total Rewards strategy and transformation initiatives across regions, driving transparency, compliance, and alignment with business performance.
- Executive Remuneration & Governance: Designed and managed executive pay frameworks, annual salary reviews, and LTIP schemes, ensuring transparency, fairness, and regulatory compliance.
- Capability Building: Coached and developed regional C&B Directors, strengthening ownership of reward processes and harmonizing practices across markets.
- Technology & Process Transformation: Led global Workday Compensation implementation, standardizing salary review, bonus, and incentive processes worldwide.
- Data-Driven Insights: Developed dashboards and advanced analy - Total Rewards and Performance PartnerAdevintaJan 2019 - Dec 2022 (4 years)Scope: Oversaw Total Rewards for 6,000 employees across EMEA, driving strategic initiatives that aligned compensation, benefits, and career frameworks with business goals.
𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:
𝐆𝐥𝐨𝐛𝐚𝐥 𝐓𝐨𝐭𝐚𝐥 𝐑𝐞𝐰𝐚𝐫𝐝𝐬 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤: Spearheaded the creation and execution of a Total Rewards framework, increasing employee engagement and retention by 35%, and ensuring alignment with corporate objectives.
𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 & 𝐓𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐜𝐲: Developed a comprehensive communication strategy for Total Rewards and International Mobility, boosting program transparency and employee participation through exceptional strategic planning and engagement.
𝐈𝐧𝐧𝐨𝐯𝐚𝐭� - Adevinta Avenues Career Framework ConsultantAdevintaJan 2019 - Nov 2019 (11 months)
- Total Rewards and Career PartnerAdevintaJan 2019 - Dec 2021 (3 years)Led the Total Rewards, Performance, and Global Mobility strategy during a period of rapid transformation. Served as Group Centre of Expertise (CoE), driving governance between HQ and subsidiaries and managing an Agile portfolio spanning compensation, performance, HRIS, and mobility.
- Career Framework Adevinta Avenues: Designed and rolled out AA, an innovative global career framework enabling transparent career paths, common competencies, and consistent behaviors across EMEA. This transformation enhanced mobility, boosted engagement (+90%) and employee satisfaction (+83%), and strengthened talent retention.
- Post-M&A Rewards Scalability: Harmonized compensation structures and performance processes across regions, ensuring s - MBA Expert Compensation and BenefitsParisPantheonAssas UniversitySep 2018 - Aug 2019 (1 year)
- EResponsable Rémunération, Avantages Sociaux et de la Mobilité Internationale (Maison Luxe)EU Remuneration Business ConsultingJan 2018 - Dec 2018 (1 year)
- Total Rewards & International Mobility Manager (Sephora, Parfums Christian Dior)LVMHApr 2015 - Dec 2017 (2 years 9 months)Served as Interim Lead during the maternity leaves of two Group C&B Directors, steering Compensation & Benefits strategy across 45 countries and 10,000 employees in a highly complex global matrix.
- Compensation Design: Developed and managed pay structures, bonus schemes, and incentive plans balancing competitiveness, internal equity, and performance differentiation.
- Benefits Harmonization: Standardized and aligned EU benefits policies across multiple markets, ensuring compliance and consistency.
- Equity & Analytics: Embedded equity-focused governance and advanced people analytics to drive informed decision-making.
- HR KPIs & Performance Tracking: Built and monitored HR metrics and dashboards to measure impact - Eurasian Head of Total Rewards & PerformanceStellantisJan 2012 - Dec 2014 (3 years)Led Total Rewards & Performance strategy during a major transformation (“New PSA”), building scalable, compliance-driven solutions to strengthen employer branding, engagement, and retention. Partnered with HRBPs and senior management to ensure consistency and impact across HQ and subsidiaries.
- Defined and executed regional remuneration and benefits strategy to attract, retain, and incentivize high performance.
- Designed and implemented a grading system and developed key C&B policies (car policy, total rewards, business travel, sales and annual bonus frameworks).
- Planned and optimized pay structures, bonus and incentive plans, balancing market competitiveness, internal equity, pay-for-performance, and budget discipl - Regional Head of Total Rewards & PerformanceGroupe PSAJan 2012 - Dec 2014 (3 years)
- Compensation and Benefits ManagerTeleDec 2009 - Jan 2012 (2 years 2 months)As Compensation & Benefits Manager, I drove the design and implementation of C&B frameworks to support business growth and HR operations during a major transformation. I introduced a new salary grading system ensuring both market competitiveness and internal equity, while creating and updating C&B policies to standardize practices across regions.
I managed corporate benefits programs to enhance employee experience, while budgeting and controlling C&B costs in close collaboration with regional HR teams. I also led the rollout of the global HR information system, covering performance, compensation, career, and succession planning, and developed a comprehensive HR KPI system applied across all regions.
Throughout this rol - Compensation and Benefits ManagerBpAug 2007 - Apr 2009 (1 year 9 months)Supported Compensation and Benefits programs (insurance programs, bonus schemes, pension programs)
Education
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- MBA, Compensation and BenefitsParisPantheonAssas UniversitySep 2017 - Aug 2018 (1 year)