Anna Horova

I’m a strategic HR professional with over 8 years of experience, 5 of which in leadership roles. I specialize in building and scaling people operations within fast-paced, product-driven environments, particularly in Web3 sectors across Europe.My expertise includes:- Scaling teams rapidly and effectively — from early-stage to growth-phase (e.g., scaling from 5 to 50+ employees).- Designing and implementing full-cycle HR processes from scratch: recruitment, onboarding, performance management, internal policies, and compensation frameworks.- Hiring key leadership roles, including Heads of departments and other strategic positions.- Setting up HR systems and infrastructure, including CRM tools to professionalize recruitment pipelines.- Driving employee retention and engagement — maintaining low attrition even in dynamic, high-pressure environments.- Shaping company-wide culture and people strategy, working closely with founders and top leadership to align HR with business goals.I take a product-oriented and strategic approach to People Operations — ensuring every process supports both organizational growth and a strong employee experience.