Anjana Sajan Mini Kumari

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ProductStrategy & Marketing Consultant

UpendNow

Aug 2025 - Current (1 year 3 months)

• Authored a white paper on AI-driven filmmaking pipelines, synthesizing production, post-production, and music ideation workflows into investor-ready insights. • Spearheading the refinement of the company's core product, defining roadmap priorities and aligning with early adopter feedback. • Leading the end-to-end redesign of the corporate website to improve UX flow, information architecture, and brand positioning. • Driving the development of a new creative product initiative, blending market research, storytelling strategy, and AI-enabled content innovation.

ProductManager | Digital Engagement & Growth

Forming Lives Foundation

Dec 2024 - Sep 2025 (10 months)

• Designed and executed a digital engagement strategy using Agile iteration cycles, CRM workflows, and data-driven campaigns, boosting user engagement by 40% across web and social channels. • Prioritized a user-feedback backlog with Agile sprint planning and coordinated staff/volunteers via Trello to deliver community platform enhancements 100% on time, streamlining program operations. • Developed segmented donor-management workflows in CRM and Excel, applying audience segmentation frameworks to personalize outreach and exceed growth goals by 120% within 8 months. • Analyzed user interaction data and feedback through KPI tracking dashboards, identifying gaps and delivering platform improvements that increased repeat donor retention by 2

ProductManagementIntern |Strategic ProductPlanning & Market Intelligence

Volvo Group

Jan 2024 - May 2024 (5 months)

• Ran A/B tests on redesigned UI/UX with design + engineering teams, improving customer engagement by 15% and raising satisfaction scores by 30%, directly informing feature prioritization for Volvo's digital products. • Analyzed 8M+ Class 8 truck registrations in Excel + Power BI, applying market segmentation frameworks to identify adoption patterns that shaped Volvo's product roadmap and boosted market share by 12%. • Evaluated 1.5M+ vocational truck routes for BEV viability using data-modeling methods, revealing 60% electrification potential and guiding prototype specs + charging infrastructure strategy for a multi-million-dollar initiative. • Built a structured market research framework combining 10+ customer interviews, competitor b

Product Data Analyst|Brand Protection

Amazon

Aug 2020 - Aug 2021 (1 year 1 month)

• Built SQL-driven investigation workflows to detect piracy cases (Apple, Nike), preventing >1% infringements and maintaining a 100% compliance quality score, while translating findings into user stories that reduced manual review time by 20%. • Developed algorithmic keyword filters and pattern-recognition logic to scan 4M+ listings, cutting trademark infringements by 30% at 95% accuracy, and improving reviewer precision/recall thresholds by ~15% for compliance tool updates. • Designed SaaS-based onboarding workflows for 150+ brands in the protection program, reducing onboarding time from 3 days → 1 day (−65%) and scaling weekly brand onboarding capacity by 40%. • Created compliance audit frameworks for 250+ product listings, partner

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Product& GTM Lead

SS Retail Store

Dec 2019 - Aug 2022 (2 years 9 months)

• Led product discovery via usability testing and market research (interviews, surveys, cohort analysis in Excel/Google Analytics), mapped customer journeys, and refined the roadmap, CSAT 70%→90% and +15% repeat purchases. • Prioritized the backlog in Jira using RICE, ran A/B tests to de-risk releases, and coordinated cross-functional delivery, accelerated product growth by 25%. • Built a data-driven roadmap from sales-trend analysis and post-purchase feedback, closing portfolio gaps and lifting retention/engagement by 50%, while launching a new category with GTM that added +15% revenue in 6 months.

Anjana Sajan Mini Kumari

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Anjana Sajan Mini Kumari

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