Results-driven Digital Marketing Specialist with 3+ years of cross-functional experience in healthcare and digital marketing sectors. Skilled in SEO, SEM, content strategy, and performance analytics. Proven ability to lead digital campaigns, optimize content for engagement, and drive measurable growth.
Contact Anjali regarding:
Flexible work
Starting at
USD4.5/hour
Timeline
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Social Media Specialist | Content Management
Galgotias University
Jul 2023 - Sep 2024(1 year 3 months)
Proficient in creating compelling content, optimizing university web pages and fostering community engagement by collaborating with industry experts and SMEs. Managed end to end content production using content management tools and optimized pharmaceutical and other dept.'s social media handles to drive audience interaction by significant percentage. Collaborated with editorial team and cross departments to optimize written content for high engagement. Lead the development and execution of promotional campaigns for new courses using Google & Meta platforms and other monitoring performance metrics. Built and maintained strategic relationships with internal and external stakeholders.
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Digital Marketing Manager
EonMed, Medical Center
Feb 2022 - Jun 2023(1 year 5 months)
Managing geo-specific marketing including developing and executing marketing programs that help achieve joint sales goals with partners. Collaborating with cross-functional teams for marketing exercises like content creation & lead generation. Self trained on SEM strategy including how to create ads using SEM and learned new analytics tools like Google Search Console to analyze the performance of website. Wrote and optimized SEO-driven content, increasing blog visibility by 35% and improving keyword rankings. Uploading blogs to the website and indexing them while managing the portfolio of company's social media.
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Medical Coordinator
Circle of Life, Gurgaon
Feb 2021 - Jan 2022(1 year)
Ensure proper documentation in facilities database platform and maintain hard copy of required documents. Maintain and review complete list of medical supplies, prescribed medications, and over-the counter medication with accuracy on an immediate need basis. Obtain, compile, and maintain client medical files for senior management reference. Facilitate and conduct medication and side effects training to employees as required.