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Anita Sevilla Ull
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Misiones Province, Argentina
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UX Lead ConsultantfreelanceJul 2025 - Current (1 year 1 month)Strategic UX consulting for digital products across industries and scales, combining strategy, research, and execution. • Led the design of identity, voice, and behavior for ALE, a conversational AI agent for SaleADS (AdTech) • UX and CRO audit for a physical IoT product ecommerce (Vielight, via Hazak agency) — live implementation with +13% in conversions and 3-minute average mobile session time • Audit and consulting for Vibe Design products: architecture, interaction, and implementation quality review with actionable deliverables for development teams • Designed vocational diagnostic and UX seniority evaluation resources, adopted community-wide • Technical interviews for UX profile validation for IT consultancies- UX ArchitectDow JonesMay 2024 - Jul 2025 (1 year 3 months)Co-led the design of a new B2B platform from scratch, aligning business goals with user needs in a global, multilingual context. 78% user retention at 3 months. • Built scalable interfaces using a modular design system • Defined navigation flows, interaction patterns, and UX behaviors for implementation in modern frameworks • Delivered multilingual designs including symbolic writing systems, ensuring global usability • Facilitated stakeholder demos and design handoffs with cross-functional teams
- Sr. UX DesignerGlobantMay 2023 - Dec 2023 (8 months)Designed AI-based internal tools to optimize enterprise workflows within multidisciplinary agile squads. • Conducted user research and interviews to inform product strategy and feature design • Created wireframes and high-fidelity prototypes for iOS platforms • Improved usability and information architecture across multiple digital touchpoints
- GProduct DesignerGo AltoSep 2022 - Jul 2023 (11 months)End-to-end design of interrelated systems, focused on UX auditing and information architecture redesign. • Audit and redesign of large-scale multiplatform products • Architecture and interaction redesign for an administrative web tool
- UX LeadAdila Fin & PayJun 2021 - Jul 2023 (2 years 2 months)Led UX for fintech and crypto products, focusing on accessibility and design system scalability across Android and iOS platforms. • Conducted heuristic evaluations, usability tests, and benchmarks • Delivered user-centered redesigns that improved key flows and engagement metrics • Maintained and evolved the design system to ensure consistency and scalability • Acted as liaison between product, development, and design teams to align vision and execution
- TEducadora & MentoraTripleTen, Somos Edison, Coderhouse, ADPListJan 2021 - Current (5 years 7 months)I develop and teach UX/UI training programs for academies and companies in the industry. Active industry reference in the Spanish-speaking ecosystem. • Led the full cultural and pedagogical adaptation of TripleTen's UX/UI Bootcamp curriculum for LATAM — the program became the most successful in the academy across all languages in retention, completion, employability, and NPS • I lead continuous curriculum iteration incorporating updated AI-applied UX/UI design material • Taught UX/UI, accessibility, and interaction design courses at Somos Edison and Coderhouse • Active mentor on ADPList with sessions for designers across Latin America
- UX/UI Designer1950 LabsMar 2020 - May 2021 (1 year 3 months)Audit and redesign of complex digital products across three different clients. • IoT monitoring app for elderly users • Conversational task tracking system for developers • Internal professional profile upload process
- AUX LeadAker International Endurance GroupNov 2019 - Jun 2021 (1 year 8 months)Led UX/UI iterations for mobile and desktop app redesign, landing page creation, and customer journey optimization. • Led the communication and design team (3 people) • Implemented new methodologies and tools, optimizing production processes