Angie Goldberg Head of Corporate Marketing

Vice President of Marketing

Fieldguide

Nov 2022 - Mar 2024 (1 year 5 months)

Hired to build and manage a small marketing team charged with establishing the company as a thought leader in AI-powered engagement management software for audit and advisory firms. Since November 1, 2022, the team has been built, thought leadership library created, buyer personas and messaging developed, and inbound and outbounds developed. By Q1 2023, the team was meeting or exceeding pipeline goals and building a strong industry brand.

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Vice President of Marketing

AiIRLINK

Aug 2020 - Nov 2022 (2 years 4 months)

Developed a professional marketing organization with a cohesive marketing strategy, brand story, data-driven demand generation engine, strategic product marketing plans, and a comprehensive digital marketing strategy and plan. Executed against the plan to build strategic campaigns that doubled pipeline and increased direct sales revenue from 4% of total revenue to 15%. Built a digital marketing strategy, nurture campaigns, and content strategy. Consistently achieved marketing-driven year over year and month over month opportunity, pipeline and revenue goals, including new opportunity revenue of more than $650K over three months.

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Vice President of Marketing

SmartPM Technologies

Jan 2019 - Aug 2020 (1 year 8 months)

Developed marketing strategy, plans, and segmented, persona-based programs from the ground up to establish SmartPM as a thought leader in construction analytics and exceed quarterly sales goals. In first year, exceeded # of MQLs, SQLs, and pipeline dollars to double revenue Quarter over Quarter. • Launched Hubspot-Salesforce integration, built lead-tracking system with marketing-sales workflows for maximum alignment and conversion rates, developed segmented, persona-based email nurture campaigns based on customer journey and pain points. • Created all content to support multi-channel marketing programs, including website content, white papers, webinars, e-books, ROI calculator and e-guide, blogs, customer testimonials, professional video

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Director of Marketing

Deltek, Inc.

Mar 2015 - Dec 2018 (3 years 10 months)

Developed strategy to achieve revenue goals with existing project-based ERP solution while developing a next generation version. Successfully launched the new product, doubled revenue from $10M to $20M and consistently delivered a 4X pipeline. • Created ABM strategy with a rolling top 100 accounts, using content syndication, targeted LinkedIn ads, sponsored content, and sponsored InMail campaigns. • Launched demand waterfall to drive the top of funnel, middle of funnel, and pipeline dollars needed to achieve an annual doubling of revenue. • Developed industry-specific, persona-based collateral, including blog series, joint research with industry organizations, white papers, e-books, webinars with and without industry partners, customer t

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Chief Marketing Oficer

IBIS Inc

Mar 2013 - Mar 2015 (2 years 1 month)

Joined the Executive Team as a senior business leader for the company to develop a marketing strategy that would position the company as a thought leader in distribution and manufacturing technology, as well as diferentiate them from the competition with compelling value propositions. • Developed marketing strategy to position the company as a thought leader in project management and analytics for distribution and manufacturing. • Reported on marketing analytics in weekly executive team meetings and distributed weekly marketing scorecard. • Launched new, responsive website integrated with Eloqua and Microsoft CRM integration, built-in A/B testing, and search-engine optimization. • Established workflow system to optimize conversion rates

Global Marketing Director

Boston Consulting Group

Jan 2011 - Feb 2013 (2 years 2 months)

and a strong emphasis on Account-Based Marketing. • Lead the efort to transform marketing from anecdotal to data-driven and analytics-based. • Launched BCG as "Digital Strategy Experts" and diferentiated from other digital boutique firms by focusing on the importance of Strategy delivered from an elite management strategy firm. • Managed a cross-functional team of 25 practice area marketing directors to launch the firmwide 'Digital Economy' initiative. • Developed award-winning thought leadership, compelling VIP Roundtables and Panel Discussions, and keyword-driven online authority. • Rolled out Pardot Marketing Automation, built and managed the CRM database, built account-based email marketing campaigns with company-level KPIs, and tr

Southeast Marketing Manager

PwC

Mar 2009 - Mar 2011 (2 years 1 month)

Developed marketing strategy, plan, and integrated, multi-channel programs for PwC in Georgia, Alabama, and Tennessee. Developed targeted, account-based marketing programs based on in-depth client interviews, surveys, and secondary research. Managed marketing planning and execution for all Southeast. • Increased revenue from current clients by 200% with detailed account plans, creation of client persona mapping, and targeted client-level messaging, campaigns, and measurement. • Lead the development of all thought leadership for the region, including research reports, print and online collateral, website copy, event materials, and client communications. • Increased media coverage for the region from a handful of articles to thousands, res

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Director of Marketing

Courtroom Connect

Nov 2002 - Mar 2009 (6 years 5 months)

Developed strategy, plans, and campaigns for launching the company and product line within the legal technology space. Between 2002 and 2009 built marketing from ground up, established Courtroom Connect as a thought leader in legal technology, expanded product line from Wi-Fi in courthouses to include videoconferencing, remote steaming, remote war rooms, ultimately becoming the industry-leading provider of these services. • Created product marketing and launch plans, executed email marketing programs to develop awareness and consideration, evaluation, and trials. • Deployed CRM and developed early demand generation programs to drive pipeline, including direct mail, email marketing, advertising, content syndication, seminars, and tradeshow

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Senior Product Marketing Manager

Narus, NetObjects, Savi

Jan 1999 - Jan 2001 (2 years 1 month)

After working for Informix's VP of Marketing for three years was recruited to run product marketing at a series of technology start-ups. Each of these early-stage companies achieved profitable exit strategies across various technology categories, including Telecom data analytics (Narus-Boeing-Symantec); user-friendly web development software (NetObjects-IBM), and RFID technology for tracking supply chains (Savi-Lockheed Martin).

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Product Marketing Manager

Informix Software, Inc.

Jan 1995 - Jan 1998 (3 years 1 month)

Developed and implemented product marketing strategy, plans, and materials to launch object-relational database technology to the multi-media and entertainment industries. Developed the award-winning white paper "The Web Changes Everything" in 1997. Managed third-party development program resulting in 25 partner-developed plug-in software modules, branded as "Datablades". Developed and executed product marketing plans resulting in the "Universal Server" and "Datablades" brands becoming flagship Informix products.

Angie Goldberg

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