Angel Nicolas Labiano MarTech Data Engineer | Especialista en CDP | Soluciones

MarTech Data Engineer | Shopify & CDP Enablement

NativePath

Jun 2025 - Current (1 year 3 months)

As a MarTech Data Engineer specializing in Shopify and CDP Enablement, I focused on designing and implementing event tracking and integrations for Shopify and related platforms, standardizing data flows across the customer journey. In the realm of Analytics Engineering, I built and documented a single source of truth for marketing and product data in Redshift and CDPs, ensuring accuracy, continuity, and governance. My expertise in Data Architecture & Automation involved creating tracking plans, event taxonomies, and scalable data flow diagrams, while validating integrations and modernizing legacy pipelines with RudderStack. Additionally, I provided MarTech Strategy Support by advising on the selection, implementation, and maintenance of too

Fullstack Developer

Tree Immersion Technologies

Jun 2025 - Current (1 year 3 months)

As a Fullstack Developer, I provided data strategy and MarTech consulting to global clients, specializing in analytics implementation, customer data platforms (CDPs), and integrations. I supported client teams with event tracking and data governance, ensuring compliance and accuracy in data management. My role involved delivering insights that enabled better marketing and growth decisions. Additionally, I collaborated across teams to integrate, fix, and reconcile data related to ERP systems and Shopify, including Shopify Plus, which enhanced our e-commerce capabilities. My comprehensive skill set encompassed everything from system administration to data engineering, functioning effectively as a solutions architect to streamline processes an

WordPress Developer | SEO Specialist

Marketers in Demand

Apr 2025 - Jun 2025 (3 months)

I was part of the team of specialists, where I developed and troubleshooted technical solutions tailored to the specific needs of our clients. With hands-on experience across several CMS platforms—such as WordPress, Shopify, HubSpot, and Webflow—and a strong foundation in technical SEO, I provided comprehensive and effective solutions that support strategic initiatives and digital goals. In addition, I have worked with ERP systems and Magento, which has allowed me to manage metafield migrations and perform complex integrations, ensuring that solutions align with our clients’ business needs while optimizing the functionality of their e-commerce platforms.

WordPress Developer

Visionary Pro Digital

May 2024 - Apr 2025 (1 year)

As a WordPress Developer, I developed solutions and resolved issues for various websites using WordPress and WooCommerce. I created custom PHP and JavaScript code to meet the specific requirements of the company’s clients. In addition, I provided technical support to multiple clients, which included integrating ERP systems with WooCommerce to ensure that the platforms operated smoothly and efficiently. This experience allowed me to strengthen my skills in data management and system interoperability, which are essential for delivering high-quality solutions.

SEO Specialist | WordPress Developer

DigiGriot

May 2024 - Jul 2024 (3 months)

As an SEO Specialist and WordPress Developer, I was responsible for designing and implementing marketing strategies focused on: • Search engine optimization (SEO) • Optimization of local directories such as Google Business Profile, Bing Business, and Apple Business • Increasing the conversion rate of leads acquired through different channels In addition, I worked as the administrator and developer of the websites where these strategies were implemented. My responsibilities also included: • Optimizing user experience and page load times • Developing frontend and backend solutions for WordPress • Integrating data providers and external services with the websites During my time at DigiGriot, I worked on WordPress and WooCommerce implementati

WordPress Developer | Fullstack Developer

Quickly Hire

Apr 2024 - Apr 2025 (1 year 1 month)

As a WordPress Developer and Fullstack Developer, I specialized in debugging and resolving issues across the front-end, back-end, and servers for websites built on WordPress. I also managed and developed projects using Liquid for the Shopify platform, applying my skills in project management and technical support. I worked as the lead developer on multiple WordPress and Shopify projects where I implemented e-commerce solutions. In addition, I integrated ERP systems and external commerce platforms such as Magento, which allowed me to optimize data synchronization between platforms. This included working with product and order data structures, as well as assisting with migrations and integrations to ensure consistent data flow across systems

Frontend Developer

Minutentag

May 2022 - Mar 2024 (1 year 11 months)

04/2023 – 03/2024: Full-time Frontend Developer I worked full-time delivering advanced solutions for new projects involving WordPress, GraphQL, microservices integrations, PHP, and JavaScript. During this period, I also supported e-commerce implementations, contributing to Shopify and Shopify Plus projects where I worked with product data structures and Shopify metafields to extend store functionality. 12/2022 – 03/2023: Part-time WordPress Developer I joined the team in a part-time role, collaborating on additional projects and providing recommendations related to WordPress, AWS SysAdmin tasks, REST APIs, and interface development using JavaScript and jQuery. In this role, I assisted with e-commerce data migrations, ensuring accurate tran

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WordPress Developer | SEO Specialist

Casa Ferro

Jan 2022 - Mar 2023 (1 year 3 months)

I progressed from SEO Specialist to WordPress Developer and later Dev Lead, contributing to both the technical development and strategic growth of the platform. I implemented WordPress solutions using PHP and JavaScript, worked with JSON APIs and webhooks to connect external systems, and supported Shopify implementations and e-commerce data migrations, including product data and metafield mapping. As Dev Lead, I coordinated cross-functional teams using agile practices while overseeing ERP integrations and data workflows to ensure reliable synchronization across systems.

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Shopify Developer | SEO Specialist

Barbados Colombia

Aug 2021 - Jan 2023 (1 year 6 months)

As a Shopify Developer and SEO Specialist, I identified opportunities for organic brand growth and developed a strategy that included content creation, platform design updates, and improvements to the customer purchase flow. I delegated content creation to specialized writers and was responsible for the technical improvements, developing new Liquid, CSS, and JavaScript components for the Shopify website. In addition, I implemented middleware solutions to connect ERP platforms with the store, enabling synchronization of product, order, and customer data. I also supported e-commerce data migrations to ensure accurate transfers of catalog and store information between systems, improving operational efficiency and the customer experience.

Search Engine Optimization Manager

Organic Wave

Jan 2020 - Aug 2021 (1 year 8 months)

As a Search Engine Optimization Manager, I spearheaded technical SEO initiatives, collaborating closely with development teams to implement data-driven solutions that enhanced website visibility and performance. My role involved leveraging my management skills to oversee projects and ensure alignment with business objectives. I utilized my expertise in platforms like Shopify and Magento, including the use of metafields, to optimize product listings and improve user experience. Additionally, I worked with JSON-based APIs, webhooks, and middleware services to seamlessly connect marketing platforms, automating data flows between systems. This integration supported CRM and marketing tools, including Microsoft Dynamics, which ensured reliable da

Search Engine Optimization Specialist

freelance

Jan 2019 - May 2022 (3 years 5 months)

Content Marketing Writer

Nicolas Labiano

Jun 2018 - Jan 2019 (8 months)

Angel Nicolas Labiano

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