Journalist, expert in strategy and digital innovation.
My career is oriented to the development and evolution of digital products, based on user experience and search engine optimization (SEO).
For five years I have been immersed in the digital transformation of media such as El Tiempo, Bloomberg Línea and Revista Semana in Colombia; Acquiring the role of SEO Leader and Product Owner.
I have coordinated multidisciplinary teams under the Scrum framework, with the aim of creating high impact projects for the company's KPIS.
My main motivations are to guarantee companies an optimal digital product through a strategy for search engine optimization and organic traffic growth.
