Andy Hallinan

Andy Hallinan

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Digital Marketing Director at Warrior Marketing Group, LLC
Ocala, Florida, United States

Timeline

work
Job

Résumé

Jobs verified_user 0% verified
  • A
    Digital Marketing Director
    AS Research Labs
    Jan 2019 - Oct 2020 (1 year 10 months)
    • Develop lead-generation strategy and nurture campaigns to convert online
    interest into buyers
    • Develop irresistible offer, attention grabbing headline, emotional hook/story
    through excellent sales copy and strategy planning
    • Build-out of entire funnel from ground up in ClickFunnels, then writing and
    building nurture sequences in Infusionsoft/Klaviyo
    • Build out and launch of Facebook and native advertising to meet projected
    sales goals
    • Lead and develop SEO campaign to generate organic leads
    • Developed a fully automated video review system to automate generation of
    video reviews
    • Write script, record, and publish informational video tutorials and
    • Analyze costs, ad copy, la
  • W
    Digital Marketing Director
    Warrior Marketing Group, LLC
    Jan 2018 - Current (8 years 10 months)
    Fractional CMO | B2B & B2C Growth Architect | Funnel Strategist | Team
    Leader

    As a Fractional CMO, I lead strategy and execution for both B2B and B2C
    companies that are ready to grow, scale, or clean up a messy marketing
    engine. I don't just advise—I roll up my sleeves and build it myself, from
    creative direction and ad copy to funnel design, automation, and the sales
    process. I lead internal and external teams, keep them aligned on goals, and
    drive outcomes that move the business forward.

    I also run my own high-ticket coaching program, where I've built everything
    from scratch—ads, landing pages, automation, email sequences, sales calls—
    you name it. I know what it takes to move
  • F
    Chief Marketing Officer
    Florida Gun Supply
    Jan 2012 - Aug 2020 (8 years 8 months)
    Manages and optimizes site experience, landing pages, calls-to-action (CTAs),
    ad creative, and lead-generating forms for a number of FGS owned web
    properties.

    Spearheads and iterates an overall optimization program for an entire site
    funnel via SEO, SEM, PPC, and video content

    Develops hypotheses for and build, implement and manage an A/B or
    multivariate test platforms

    Analyzes and obsess over metrics, such as: conversion rate, user
    engagement, time-on-site, click through rate, etc.

    Develop best practices to incorporate CRO into company wide brand portfolio
    strategies.

    Monitors industry trends and new product offerings to stay up to speed and
    ahead of
  • T
    Sr. Search Marketing Manager
    Touchstorm, LLC
    Aug 2010 - Jan 2013 (2 years 6 months)
    • Coach major brands (Sony, Betty Crocker, Whirlpool, see above for more) on
    SEO, SEM, PPC, email marketing, conversion optimization, etc
    • Manage, report on and engage using social media tools including LinkedIn,
    Facebook, Twitter Google+ and YouTube. Train brand employees to monitor &
    engage in social media
    • Come up with new, exciting, and cost effective techniques for viral marketing
    of all types
    • Analyze keyword costs, ad copy, landing pages, and optimize for best cost
    per conversion
    • Develop processes and procedures to move massive video ad spends from
    TV to editorial content on YouTube which results in much lower cost per
    acquisition in all cases
    • Develop and implement ne
  • P
    Search Marketing Director
    Partner Weekly, LLC
    Jul 2010 - Aug 2011 (1 year 2 months)
    • Develop, define, delegate SEO, PPC, digital marketing, ecommerce
    promotion & cross promotion, and social media strategy across 6 person team
    • Create, analyze, optimize, and maintain all internet marketing efforts across
    search engines, YouTube, Facebook, Google, Yahoo/Bing, etc depending on
    demographic/product
    • Manage $12M spend across multiple PPC campaigns on Google and Yahoo/
    Bing with a ROI of no less than 45%
    • Manage, maintain, optimize massive organic SEO campaign for various
    corporate websites (50,000 pages+)
    • Manage social networking marketing strategies via Twitter, Facebook, and
    other social media verticals
    • Manage and communicate technical/SEO strategy and best practic
  • S
    Technical Consultant
    Synergy75.com
    Jan 2008 - Jul 2010 (2 years 7 months)
    Synergy75.com - a web design company ready to help you find new
    customers!
  • S
    SEO/Internet Marketing Consultant
    Synergy-SEO
    Apr 2007 - Jul 2010 (3 years 4 months)
    • Market services via social media marketing, viral marketing, video marketing,
    SEO, PPC, PPM,
    and SEM
    • Intimate knowledge of search algorithms, best practices, best blogging
    techniques
    • Developed comprehensive search engine optimization and PPC expertise
    • Constantly increase conversion rates/monitor analytic and traffic patters
    • Web copy, article marketing, article authoring, and blogging expert
    • Submitted monthly progress reports on all SEO and PPC marketing
    campaigns
    • Expert in: SEO, Search Engine Optimization, HTML, CSS, PHP, PHP5,
    MySQL, SQL, MSSQL, search,
    campaigns, search engine, website, traffic, metrics, meta tags, trends
    • Optimized website copy, structures, a
  • S
    Internet Marketing Consultant
    Synergy-SEO.com
    Jan 2005 - Jul 2010 (5 years 7 months)
    Market services via social media marketing, viral marketing, video marketing,
    SEO, PPC, PPM,
    and SEM
    • Constantly increase conversion rates/monitor analytic and traffic patters
    • Small changes to website to constantly better conversion rates
    • Trained clients on effective internet marketing techniques
    • SEO client sites for better, more efficient SEO rankings
    • Excellent testimonials and references
    • Gained direct knowledge and insight into lead generation, relationship
    building, and closing
    sales with new clients
    Internet Marketing, Freelance Internet Marketing January 2005
Education verified_user 0% verified
  • N
    NRA Certified Counselor
    NRA
  • Google
    Google Digital Marketing & E-commerce Professional Certificate
    Google
  • YouTube
    YouTube Certified in Audience Growth
    YouTube
    Helping brands build loyal audiences through video