Andrew Vaz Digital Marketing Specialist

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Marketing Consultant

LeTAO Canada

Sep 2018 - Aug 2019 (1 year)

• Designed, developed and maintained ecommerce website. • Developed and managed an integrated pre-launch marketing strategy using media outlets, Facebook, Instagram and email marketing. • Designed, executed and optimized a series of digital ad campaigns to generate brand awareness and product sales in the ecommerce store. • Generated 820 new email subscriptions in 30 days and increased open rates from 17% to 26%. Designed and executed pre-launch marketing collateral and produced video, graphic and photography content.

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Digital Marketing Consultant

Lights Dance Festival

Jun 2018 - Dec 2018 (7 months)

• Designed, developed and maintained festival website. • Social media management and growth. Grew Instagram following from 120 to 3,400 followers in 6 months. • Developed and executed an integrated marketing strategy to promote annual festival using Facebook, Instagram and local media outlets. Produced video and photography content campaigns

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Digital Marketing Consultant

Evergreen Chiropractic Clinic

Jan 2018 - Jun 2018 (6 months)

• Developed a series of Google AdWords campaigns which generated on average 12 -16 new clients a month. • Instagram content management and growth. Grew Instagram following from 630 to 2,200 followers in 5 months. • Produced creative content to display on all social media channels

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Web Developer & Marketing Consultant

Telecom Construction Group

Mar 2017 - Dec 2019 (2 years 10 months)

• Designed, developed and maintained company website. • Crafted SEO based copywriting for website and digital collateral. • Search engine optimization. Website moved to rank first page on google with a 2nd place domain relevance.

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Director Of Marketing Operations

Paul Zammit Real Estate Ltd Brokerage

Oct 2010 - Current (15 years 9 months)

• Lead all digital marketing initiatives including search engine optimization, search engine marketing, social media marketing, content marketing, email marketing, campaign landing page development, retargeting and marketing automation. • Led an increase in annual sales from digital marketing campaigns by expanding lead captures, creating success metrics and stretch goals, and driving accountability for revenue. • Developed an integrated marketing strategy that lead conversions on a quarterly basis by executing and improving SEM, Facebook and Instagram campaigns. • Created an omni-channel marketing strategy to drive optimal brand awareness and customer experience. • Crafted ad copy with an emphasis on conversion rate optimization

Andrew Vaz

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Andrew Vaz