Andrew Shaw

Absolutely. That's actually the stronger combination. Here's how it reads together:Headline:I help organizations understand why the right people aren't acting — and build marketing systems that fix it | Growth, GTM & adoption in EdTech, health, complex B2BAbout:Most marketing problems start with a question no one's asking: why aren't the right people acting?I come at marketing like a journalist first — asking why before building how. I've layered in behavioral economics, brand strategy, and a decade of running full-funnel programs across higher education, retail media, CPG fundraising, and B2B SaaS.The through-line isn't the industry. It's understanding resistance and building systems around it.At CVS Media Exchange, I translated new retail media products into value propositions that enterprise brands could actually buy — from scratch, with startup vibes inside a legacy Fortune 10 company. At World's Finest Chocolate, I rebuilt a fragmented $100M fundraising engine's marketing infrastructure, CRM integration, and reporting to help make growth measurable and scalable, especially in retention. At York College, I redesigned the admissions funnel and helped drive a 12% enrollment increase while using a CRM for more than 100k recipients.Different problems. Same core work: help people understand why something matters to them.If you're building something that deserves more traction than it's getting, let's talk.