Andrew Longsden

UK Marketing Specialist

Lightspeed HQ

Apr 2019 - Current (6 years 5 months)

Area, Netherlands Lightspeed develop ePOS solutions for SME's in the hospitality & retail sectors. My role at Lightspeed is to manage all UK market activities. During my time at Lightspeed I have managed the following projects: - Exhibitions (The Restaurant Show & Restaurant & Bar Tech Live) - Events (Lightspeed Masterclasses) - PR - Product Launch (Lightspeed K Series hospitality ePOS) - Customer Cases - Media Buys - Partnership Marketing Spotzer 1 year 7 months

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Wordpress Project Manager

Apr 2017 - Jun 2018 (1 year 3 months)

Area, Netherlands Spotzer deliver white label agency services to some of the biggest brands in the online sector. I worked with major brands such as Yell, Italia Online, GO Digital, and Newsquest. After a joining to help launch a new partner project I moved on to the wordpress team to help push the product and quality to another level. ~~~~~~ We managed a high number of concurrent projects and interacted with remote design and development teams as well as the in house team here in Amsterdam. I also implemented new internal process systems and tools to help ensure the smooth transition from initial idea to completed website for the clients.

Client Manager

solutions for SMB's

Dec 2016 - Apr 2017 (5 months)

Area, Netherlands Delivering high quality websites and digital solutions for SMB's

Marketing Manager

The Cartwright Group

Jul 2013 - May 2016 (2 years 11 months)

Altrincham, Cheshire When I joined Cartwright, the industry perception was that of a backstreet bodybuilder with a list of regular clients. Through an aggressive program of outreach via PR, Events, and Online we moved this perception and indeed grew the annual order book by over £50m per year. I managed the whole marketing strategy, including collaborating with external agencies to deliver a full events calendar and building a contact book that saw us favorably viewed by industry and national press as the major voice within the industry.

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Marketing Manager

Lexicon Group

Jul 2010 - May 2013 (2 years 11 months)

United Kingdom After my success with Jigsaw I was headhunted to help launch a new startup designed to operate under the new 'Tesco Lawfirm' model. Tasked with working within a brand new framework for advertising legal services and having to keep on top of ever changing regulation, in what was essentially a new fronteer. We developed 5 new brands and launched a number of lead generation campaigns, as well as building the company from 5 'founder' employees to over 50 as well as managing the hiring and growth of the marketing and IT teams. ~~~~~~ As you do in a startup, I wore many hats, including Marketing, IT, Operations. & Developer I co-ordinated a full re-location to a new office and the implementation of custom CRM

Online Marketing Manager

Jigsaw Marketing

Jul 2008 - Mar 2010 (1 year 9 months)

United Kingdom Jigsaw built growth marketing platforms for the legal services industry. We managed major lead generation campaigns utilising growth marketing techniques before the term existed. We built and managed the full lead generation process. Delivering amazing success reducing cost per acquisition by over 75% in most of our clients cases. I managed a team of 12 at it's height as we developed the full online proposition for an extremely competitive market. New brands, lead generation sites, PPC, SEO, Case management integration, and a number of custom projects earned off the back of existing client success.

PPC Campain Manager

Add People

Mar 2007 - May 2008 (1 year 3 months)

United Kingdom After initially joining as a PPC campaign manager, I changed roles to lead web designer after impressing the CEO with my plans for a complimentary Webdesign product. A lot of our clients had badly optimised websites that were failing to show returns. after showing how we could improve results via a design service on a couple of pilot projects we launched what is now one of the companies main revenue earners

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Web Product Manager

Abilita

Mar 2005 - Sep 2006 (1 year 7 months)

Huddersfield, United Kingdom My first role while still at college gave me my introduction to PPC. I joined with intention of working on the website and managing the adding of new products ~~~~~~ as they were launched, hewever the ro, e quickly changed. I reduced the cost per conversion to under £10 after it initially being at over £30 and increasing daily orders by over 250%.

Andrew Longsden

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